Director, Growth Marketing Operations at Affirm

| Remote
Sorry, this job was removed at 4:00 a.m. (PST) on Friday, April 2, 2021
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm is looking for a dynamic growth marketing tech and ops leader to manage the teams responsible for our consumer and B2B martech stack, comms deployment capabilities and organic growth.  These initiatives span owned email & push channels, organic growth strategies, and adtech for our consumer base, as well as lead routing, assignment, scoring and marketing automation for new and existing merchants. In this role, you will oversee the evolution and execution of our engagement and retention platforms and manage teams that support email development, comms deployment, lifecycle automation builds and campaign operations.

As Director of our Growth Marketing Technology, you will support data-driven lifecycle marketing strategies for email & CRM as well as related programs & channels including messaging, segmentation, optimization, push notifications, retargeting, promotional offers, & testing with an emphasis on operational excellence, process optimization and partnership building across the marketing and product orgs.  You’ll also own the strategy and manage the team responsible for platform integrations and vendor management for growth technology, as well as lead a team of excellent SEO and CRO specialists.

Reporting directly to our Head of Growth and Integrated Marketing, the ideal candidate has had hands-on experience owning end-to-end campaigns within a consumer and B2B facing e-commerce environment, is passionate about CRM innovation and is adept at analyzing marketing campaign effectiveness to leverage personalization and custom segmentation into an actionable platform roadmap.

This position plays an instrumental role in defining the long-term direction of our growth stack, owned web properties and marketing automation tools. You will work closely with a number of cross-functional stakeholders across Strategy, Creative, Analytics, Engineering and Marketing to drive conversion & retention and ensure the sustained growth of an engaged customer base.

What You'll Do

  • Growth Marketing Platform Roadmap: Lead the vision, strategy, & results for Affirm’s CRM & Email Marketing program, encompassing marketing, transactional, and lifecycle programs supporting growth and retention across the business
  • Email Operations: Manage team responsible for development, deployment and day-to-day operations of all customer-facing email and push marketing (both promotional and triggered campaigns)
  • Team Leadership and Management: Mentor and grow a world class marketing operations and organic growth marketing team
  • Campaign Management & Calendar Cadence: Maintain email and push calendar and work with marketing teams on incorporating CRM plans & programs
  • QA Testing: Develop a rigorous testing strategy to continually optimize engagement by measuring and optimizing across all touchpoints
  • Innovation: Drive innovation across the team identifying new areas of opportunity for growth in our consumer and business engagement strategy
  • Process Development & Implementation: Improve operational efficiencies and processes by partnering with other marketing functions to map, measure, identify gaps and propose solutions for reduced execution time.
  • Vendor Management & Partnerships: Work with technology vendors to manage our martech stack and enhance our operational capabilities
  • Campaign Analysis & Reporting: Partner with analytics to analyze and report on channel engagement
  • Stakeholder Management: Coordinate with cross-functional stakeholders to bring our creative to life in owned channels effectively and collaboratively
  • Engineering & Product Partnership : Work closely with product and engineering to to test and improve our transactional and marketing notifications, and improve the effectiveness of owned channels


What We Look For:

  • 8+ years of experience across all facets of email marketing, including campaign strategy/development, messaging, customer segmentation, deliverability and AB/multivariate testing, consumer marketing and B2B marketing automation
  • Expert knowledge of Journey building, A/B and multivariate testing using Salesforce Marketing Cloud, ExactTarget, Pardot, or a comparable ESP is required
  • Deep knowledge of email standards, regulations, best practices, and international requirements such as SPF, CAN-SPAM, CASL and GDPR
  • Exceptional understanding of all aspects of email marketing, push marketing, CRM, deliverability & analytics
  • Understanding of HTML/CSS coding, SQL, responsive email design, AMPscript or relevant scripting language, and email and PUSH best practices 
  • SEO, CRO and headless CMS experience
  • Ruthless attention to detail and process builder
  • Strong relationship builder across both strategic, technical and creative teams
  • Ability to clearly communicate team focus, strategy and plan to broader organization for alignment and buy in
  • Proven experience building teams and a passion to provide mentorship and coaching to team members
  • Demonstrated ability to apply logical thought process to problem solve and deliver recommendations
  • Managed forecasting and maintaining budgets for all tech platforms across growth marketing
  • Proven track record in driving customer engagement and retention through lifecycle marketing automations and batch communications
  • Process-oriented approach, with the ability to plan and execute projects cross-functionally and flexibility to adjust your approach when presented with new data or roadblocks
  • Strong systems focus with ability to think strategically and innovatively
  • Proactive, collaborative, organized, curious, problem solver with “can-do” attitude.
  • Strong organizational and time-management skills; ability to react to shifting priorities
Location
 
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
 
Please note that visa sponsorship is not available for this position.
 
#LI-Remote
Check out our remote-first approach to learn more about the new ways we work.
 
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
 
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.
 
We also believe “It’s On Us” to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
 
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages

Location

Affirm's office is located in San Francisco's Financial District with close access to great coffee, restaurants, and bars.

What are Affirm Perks + Benefits

Affirm Benefits Overview

We’re excited to announce that Affirm is now a remote-first company! The majority of our roles can be accomplished anywhere in the U.S. and Canada (with the exception of Quebec). While most Affirmers will have the option to choose a remote-first accommodation, our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.

For this new way of working, we’re thrilled to introduce a dynamic and competitive compensation model and total rewards package that complements our remote-first work style. Affirm’s 2021 benefits will allow flexibility for Affirmers to customize their experience by selecting benefits based on their individual needs and preferences to be successful from almost anywhere -- continuing to lean into our value of “People Come First”.

Culture
Volunteer in local community
Partners with Nonprofits
Affirm Cares is a 501(C)3 employee foundation dedicated to supporting nonprofit causes in our communities.
Friends outside of work
Eat lunch together
Intracompany committees
Our Diversity and Inclusion Council is comprised of Affirmers from across all organizations and levels working together to build towards a more diverse and inclusive workforce.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Affirm supports paid parental leave for periods of disability and for baby bonding.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Affirm provides leaves of absences for eligible employees under the federal Family and Medical Leave Act (FMLA) and California Family Rights Act (CFRA).
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend

Additional Perks + Benefits

Check out Affirm's 2020 DEI Report here: http://bit.ly/affirmdei2020

More Jobs at Affirm125 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Finance
new
Remote
Finance
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Sales
new
Remote
Finance
new
Remote
Finance
new
Remote
Content
new
Remote
HR + Recruiting
new
Remote
Finance
new
Remote
HR + Recruiting
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Operations
new
Remote
Data + Analytics
new
Remote
Operations
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Operations
new
Remote
Operations
new
San Francisco
Data + Analytics
new
Remote
Product
new
Remote
Data + Analytics
new
Remote
HR + Recruiting
new
Remote
Finance
new
Remote
Finance
new
Remote
Data + Analytics
new
Remote
Developer
new
Remote
Developer
new
Remote
Data + Analytics
new
Remote
Operations
new
Remote
Marketing
new
Remote
Data + Analytics
new
Remote
Finance
new
Remote
Finance
new
Remote
Finance
new
Remote
HR + Recruiting
new
Remote
Data + Analytics
new
Remote
Project Mgmt
new
Remote
Finance
new
Remote
Sales
new
Remote
Project Mgmt
new
Remote
Design + UX
new
Remote
Operations
new
Remote
Operations
new
Remote
Operations
new
Remote
Data + Analytics
new
Remote
Finance
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Operations
new
Remote
Data + Analytics
new
Remote
Data + Analytics
new
Remote
Operations
new
San Francisco
Developer
new
Remote
Data + Analytics
new
Remote
Content
new
Remote
Product
new
Remote
Project Mgmt
new
Remote
Data + Analytics
new
Remote
Marketing
new
Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Affirm's full profileSee more Affirm jobs