Director of Instructor & Product Marketing at Udemy

| San Francisco
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As the Director of Instructor & Product Marketing, you are responsible leading two core functions within the Udemy marketing team: direct to consumer Product Marketing and Instructor Marketing. This opportunity is highly impactful and is a great opportunity for the right candidate with strong marketing skills.
In this role, you will lead Instructor Marketing to drive instructor success and satisfaction. You will define strategy for scaled lifecycle, communication, and engagement programs - including the our online Instructor Community. Off the bat, you will need to assess the current programs, rethink strategy/tactics, and build a small (but mighty!) team to move all Instructor Marketing activities forward. 
Additionally, you will lead direct to consumer Product Marketing. You will define, influence and bring new products and features to market. You will lead a team of three to take an insights and data-driven approach to uncover instructor/student needs, understand industry trends and influence Udemy's roadmaps to deliver differentiated and delightful experiences. 
#LI-SD1

Here's what you'll be doing with Instructor Marketing:

  • Define strategy for all scaled instructor marketing efforts
  • Act as the in-house expert on all things instructor related, including their experience, motivation, pain points, challenges, and determine what constitutes success
  • Evaluate and refine strategy around instructor lifecycle marketing and scaled communications
  • Assess current domestic and global instructor community and determine budget and strategy for boosting its success
  • Support market research efforts; manage instructor advisory boards
  • Monitor instructor revenue at scale; surface revenue concerns and recommend solutions
  • Hire, manage, and mentor a small team (2-3 FTE) to execute on tactics

Here's what you'll be doing with Product Marketing:

  • Define Product Marketing strategy for both student and instructor products
  • Develop deep understanding of market, trends, competition, and end users to support roadmap recommendations
  • Translate insights and analysis into business plans that support product marketing proposals
  • Produce and execute product marketing narratives across key communication channels
  • Partner with research and testing to deliver high confidence differentiated product messaging
  • Define strategy and internally champion key go-to-market (GTM) plans 
  • Post-launch evaluations of GTM
  • Build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business
  • Manage and mentor a team of three product marketers

We're excited about you because you have:

  • 7+ years of direct or indirect B2C product marketing experience
  • 5+ years of lifecycle, CRM, or communications
  • 2+ B2B marketing experience
  • 5+ years of people management, team building, and mentoring experience
  • Solid analytical ability, with track record of “test & learn” mindset
  • Excellent written, presentation and verbal communication skills
  • Demonstrated ability to set strategic direction for business as well as go-to-market plans
  • Proven experience working well in cross-functional teams as well as leading and executing large multi-faceted projects 
  • A passion for Udemy and our mission

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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