Director, International Product Marketing

| Remote
Sorry, this job was removed at 3:08 a.m. (PST) on Thursday, December 9, 2021
Find out who’s hiring remotely
See all Remote jobs
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Coinbase has built the world's leading compliant cryptocurrency platform serving over 73 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

We are looking for a Group Marketing Manager to build out a team that is responsible for scaling our core retail product across geos. As the Product Marketing lead for international, you will be driving regional go-to-market strategy as we expand our footprint, supporting new feature launches internationally, and build the operating model that allows us to leverage both global resourcing with local on-the-ground expertise.

You’ll have the opportunity to help design and lead marketing pushes and collaborate regularly with the senior product, bizops, legal, and data teams. The role is critical to the success of our growth ambitions. You will build a team of highly skilled product marketers who will oversee critical launch strategies and activities, including localization, regional-specific insights and activations. 


What you'll be doing (i.e. job duties):

  • Partner with senior product and marketing leadership to define Coinbase’s strategy to win in non-US markets
  • Lead international GTM and Activation efforts--develop and build a team to execute on the marketing strategy to launch and drive Coinbase adoption at scale in emerging markets
  • Partner with research teams to uncover regional-specific insights and product gaps based on local use cases, regulation, and in-market nuances.
  • Build, coach and manage a team of distributed, highly skilled Product Marketers. Prioritize their efforts and guide them to making a significant impact on the business.
  • Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet these goals.
  • Develop International Playbooks for GTM’s leveraging key growth tactics to ensure efficient scale and while also maintaining local flexibility required for successful activation. 
  • Build out the internal localization efforts so the experience, messages, and campaigns are appropriate for each geo, and ensure that localization can be done rapidly and at scale

What we look for in you (ie. job requirements):

  • 12+ years of experience in product marketing within a tech company, ideally focused on  global go-to-market strategy and execution 
  • 8+ years of people management experience
  • Tough, practical and flexible leader who can thrive in a very high-pressure environment.
  • Experience building and driving cross-functional operation models and process improvement projects.
  • Ability to work quickly and glean the “so what” from high volumes of information, incomplete data, and shifting priorities

Nice to haves:

  • Experience building new teams and defining team charters
  • Experience in partnering closely/developing relationships with cross-functional stakeholders.
  • Experience building and leading a team in a fast paced, high-growth environment.
  • Exceptional presentation, communication and people management skills.
  • Demonstrated ability to proactively identify and drive initiatives to positively impact the business.

P31014



Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.


Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

We are a remote first company with no centrally located HQ.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about CoinbaseFind similar jobs