About us:

At Ginger, we believe that everyone deserves access to incredible mental healthcare. Our on-demand system brings together behavioral health coaches, therapists, and psychiatrists, who work as a team to deliver personalized care, right through your smartphone. The Ginger app provides members with access to the support they need within seconds, 24/7, 365 days a year. Millions of people have access to Ginger through leading employers, health plans, and our network of partners.

Ginger has been recognized by The World Economic Forum as a Technology Pioneer and by Fast Company as one of the Most Innovative Companies in Healthcare.

About the role: 

Do you believe everyone deserves access to incredible mental healthcare? Are you a problem-solver, with a knack for driving user growth? Do you love storytelling and connecting with end users?

We’re looking for a leader of our member lifecycle marketing team. In this role, you’ll oversee our member acquisition and lifecycle efforts, our member-facing content, and our member marketing operations. Your team will serve as advocates for the member, always looking for new ways to reduce stigma and increase engagement with our on-demand mental health system.

Responsibilities:

• Increase Ginger’s reach and awareness among the user population
• Drive our member acquisition and retention rate; own company-level member value metrics
• Manage a high-performing team to drive scaled lifecycle marketing strategies, campaigns, and tactics for employers, health plans, and partners
• Produce meaningful member content, as seen in campaigns and on ginger.io/roots
• Partner with our client success group to demonstrate impact of our solution through case studies, member testimonials, and campaign results

Requirements:

• 10+ years experience scaling end user acquisition, lifecycle management
• 5+ years managing interdisciplinary marketing teams
• Desire to do both strategic planning and daily execution/ optimization
• Outstanding communication and client skills - both written and spoken
• Experience in marketing analytics, attribution models, and reporting
• Track record of results driving user acquisition in high-growth companies
• Experience in healthcare and with health plans a plus