Director of Marketing, B2B Retail Programs
GoodRx is America’s healthcare marketplace. Each month, 20 million people visit goodrx.com to find reliable health information and discounts for their healthcare — and we’ve helped people save $30 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!
About the Role:
GoodRx is seeking a Director of Retail Marketing to work with our Pharmacy partners in order to drive growth. Pharmacies are a key part of the GoodRx ecosystem, and we currently run joint marketing campaigns in partnership with pharmacies. The right candidate has deep experience in digital and offline programs - working specifically in pharmacy. The candidate should be both strategic - understanding how pharmacies and larger retailers operate, but also tactical - knowing how to build large scale programs with the right set of components. The role will report to the VP of B2B Marketing, and will work closely with cross-functional teams including Product, Engineering, Business Intelligence, Pharmacy Strategy and Finance.
Responsibilities:
- Drive customer growth via unique strategic programs with pharmacies
- Proactively identify event-based marketing ideas specific to each pharmacy
- Use data to understand customers and provide unique insight on how to pitch the correct programs to pharmacy marketing executives
- Own the marketing KPIs for pharmacies
- Manage strategic program partner relationships alongside the Pharmacy Strategy team, and collaborate on marketing opportunities by understanding our partners’ needs and strategic goals
Skills & Qualifications:
- 10-12+ years overall experience in a retail marketing environment
- Consumer technology experience
- Experience working with marketing teams and developing unique direct-to-consumer programs
- Ability to influence and guide executive leadership on emerging business opportunities
- Comfortable with ambiguity, evolving priorities, and balancing a portfolio of projects at once
- Demonstrated experience building and expanding partner programs
- Demonstrated experience and skills at people management
- Excellent communication skills and high proficiency in Excel and PowerPoint
- Ability to travel up to 25% of the time in some months to meet with partners
Bonus Points:
- MBA
- Domain expertise in healthcare
- Pharmacy loyalty experience a plus
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.