Director of Marketing, Institutional Events
We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 73 million accounts in more than 100 countries.
Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- You’ve got positive energy. You’re optimistic about the future and determined to get there.
- You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
- You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.
We are looking for a marketing director to build out an events team that will be responsible for leading global events supporting our sales and institutional product teams.
You’ll have the opportunity to help design and lead our global institutional events strategy across O&O and 3P industry events. You will build a team of highly skilled events marketers who will oversee the entire process from strategy to execution. In this role you will partner closely with the sales and product teams to build meaningful event experiences that will help strengthen partnerships with existing customers and support selling cycles for new audiences.
What you will do in this role:
- Partner with senior product and marketing leadership to define Coinbase’s strategy for institutional events around the world
- Lead international GTM and event activation efforts and build a team to execute on the marketing strategy to launch and drive Coinbase adoption at scale in emerging markets
- Lead all event operations including agency management, budgeting, and industry partnership prioritization.
- Build, coach and manage a team of distributed, highly skilled event marketers. Prioritize their efforts and guide them to making a significant impact on the business.
- Clearly define and drive alignment around targets and ensure the team’s individual outputs and deliverables can meet these goals.
What we look for in you:
- 10+ years of experience in event marketing within an agency, tech company, or financial services organization
- 7+ years of people management experience
- Tough, practical and flexible leader who can thrive in a very high-pressure environment.
- Experience building and driving cross-functional operation models and process improvement projects.
- Strong experience designing event concepts that bring product and narratives to life
Nice to haves:
- Experience building new teams and defining team charters
- Experience in partnering closely/developing relationships with cross-functional stakeholders.
- Experience building and leading a team in a fast paced, high-growth environment.
- Exceptional presentation, communication and people management skills.
- Demonstrated ability to proactively identify and drive initiatives to positively impact the business.
- Crypto and blockchain knowledge
Sound cool? Let's work together.
Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $238,000 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).
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