Director, Marketing Technology Enablement

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The Director of Marketing Technology Enablement plays an integral role in driving revenue growth for the company. The ideal candidate will be a highly collaborative, business-savvy professional who has successfully worked to enable and support revenue growth utilizing technology in both direct and reseller channels. You will be responsible for creating a scalable marketing technology enablement platform strategy and drive the successful execution of the plan through sales channels to achieve acquisition targets. You will inspire others, create, execute, test, measure, and report on these enablement programs while managing and influencing across the organization.

The successful candidate will be results-driven and dexterous with both the analytical and creative sides of utilizing technology and managing relationships. Own strategic, marketing technology enablement efforts for multiple relationships across Sage. The right candidate will have depth and breadth in their understanding of SaaS business functions, from marketing to product, sales operations, PR, and legal. This is a 'get it done' role, which drives strategy and ensures flawless execution. This person should be collaborative, results-oriented, relentlessly focused on the customer, and push to uphold high standards all elements of execution. This person should be passionate about owning difficult and complex go-to-market problems and push for the right technology enablement strategies based on inputs from all stakeholder teams. You will also deliver reports on program health regularly to key stakeholders and partner teams across the organization.
This is a highly cross-functional role that requires close partnership across Marketing Operations, Business Systems, Web, Digital Marketing, Events, Channel Marketing, Sales, PR, and Legal, and requires strong communication skills. As an owner, you will be responsible for defining go-to-market plans for maximizing the use of marketing technology within sales channels, writing and compiling leadership presentations, and following programs through to public launch. Each relationship will be unique, so this role will have immense ambiguity – it will require high judgment, a curious person willing to learn new things, and someone who is comfortable speaking up to push for the right outcomes for customers.

Responsibilities:

  • Lead key strategic marketing technology enablement programs, from kickoff to execution
  • Collaborate on the marketing reporting and analytics roadmap at Sage North America
  • Drive internal and external product engagement for our Marketing Technology Stack tools
  • Develop dashboards and reports in Tableau and other reporting tools to provide visibility into Partner Channel and Marketing performance and opportunity generation, and enable multiple teams on optimization
  • Gather, interpret and analyze business requirements and uses cases, and design reporting solutions that help us address the needs of our marketing and sales organizations
  • Guide decision-makers by telling a story with the data
  • Work across business and stakeholder teams to drive alignment on launch criteria and finalize plans of record
  • Partner with the Web, Digital Marketing, Marketing Operations, Sales, Product Marketing, Customer Marketing, and Events/Sponsorship teams to ensure the development of Demand Generation programs aligns across teams
  • Provide the sales organization with tools and resources to be able to quickly move prospects to customers
  • Leverage and share best practices across Marketing and Sales, creating a culture of continuous improvement across programs
  • Responsible for monthly and quarterly reports and success of programs; tracking, analysis, and interpretation of trends
  • Ability to make right trade-off decisions to maximize results (e.g. choosing between A or B; intelligently chose the one that'll produce the most opportunities
  • Use strong analytical skills to measure program ROI and marketing funnel conversion metrics
  • Manage the rhythm of the business and weekly reporting cadence for programs you are leading
  • Serve as an internal advocate for Partner and Direct Sales needs; ensure broad awareness of, and empathy for, their pain points
  • Experience in fast-paced environments and a proven track record of building high-performance teams, strong relationships with Direct and Channel Sales is critical
  • Knowledge of success metrics, behavioral and demographic targeting, and ROI-driven optimization techniques, spanning marketing and sales
  • Delivers effective communications with business partners
  • Other projects and responsibilities may be added at the manager's discretion

Requirements:

  • Bachelor's degree required, MBA desired with a Marketing focus; or equivalent education and/or related work experience
  • 5+ Years of experience in Reporting and/or Analytics
  • Track record of success in hiring, managing & developing talent to be a high-performing team
  • Demonstrated ability to maximize the use of technology strategies, including increasing conversions that drive growth and an advanced understanding of the digital technology landscape
  • Experience in fast-paced environments and a proven track record of building high-performance teams and strong relationships with Sales is critical
  • Experience working with a propensity to buy and intent-driven data tools to help drive stronger DG program performance
  • Experience developing/executing ABM programs targeting key accounts and/or cross-sell customers (e.g. Ability to use advanced MarTech to identify and execute tailored campaigns to capture)
  • Excellent strategic thinking, influencer, and leadership skills
  • Deep understanding of Account-Based Marketing concepts, principles, and tactics as well as the practical use of intent data
  • MUST be driven by "making the number," and have a strong affinity for sales team success.
  • Strategic mindset, ability to tell a great story, and the ability to draw key insights from analytics to make key business decisions
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a distributed and fast-moving environment
  • Requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics
  • Able to communicate effectively across a broad range of audience from campaign owners and data gurus to Sales & Executives
  • Inquisitive and process-oriented with a focus on leveraging data to optimize campaign performance for opportunity creation
  • Experience and expertise with Marketo, 6Sense, Highspot, and other Marketing Technologies

Other Knowledge, Skills, and Abilities:

  • Excellent verbal and written communication, and interpersonal skills
  • Excellent presentation and facilitation skills
  • A demonstrated commitment to high professional ethical standards and a diverse workplace
  • Ability to adapt to a fast-paced continually changing business and work environment while managing multiple priorities
  • Proficient in Microsoft Office Suite
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Location

300 Park Avenue, San Jose, CA 95110

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