Director, Marketing

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Iterative Health is pioneering the use of artificial intelligence-based precision medicine in gastroenterology, with the aim of helping to optimize clinical trials investigating the treatment of IBD. We use advanced machine learning and computer vision to interpret endoscopic videos along with other types of data, helping clinicians better assess patients with potential GI problems. Ultimately, the company aims to establish more meaningful endpoints to serve as better predictors of both therapeutic response and disease outcomes.

As Marketing Director, you will lead a key commercial function within Iterative Scopes that partners with external stakeholders and internal commercial and technical teams to support our commercial and company goals.  As a member of commercial management, you are a thought partner and leader who proactively identifies opportunities to drive awareness, education, and adoption of our technologies by all relevant customers and stakeholders.

The role is multifaceted and combines strategy development and decision making with day-to-day management and execution to drive high quality results. 

What you'll be doing:

  • Lead a Marketing team of 3-5 team members; assess resourcing needs and organizational design to enable commercial success
  • Provide direct reports with managerial support, feedback, coaching, and guidance to drive excellent team performance and individual professional development
  • Own functional strategic planning and develop near-term and longer-term marketing strategy and team objectives and metrics in alignment with company strategy and values
  • Set and execute to a quarterly and annual marketing team budget
  • Own cross-functional marketing initiatives spanning Sales, Customer Success, Scientific Strategy, Product, and leadership teams by gaining alignment and driving for results
  • Accountable for the development of product marketing plans for all Iterative products, and subsequent execution of plan tactics to drive product awareness and adoption
  • Jump in to support the Marketing team’s day-to-day work activities as needed, with the right prioritization so as not to lose sight of the big picture
  • Drive key external relationships with agencies, vendors, business partners, and customers, creating alignment through relationship building and interpersonal influence
  • Partner closely with commercial leadership to deliver commercial success, owning the marketing component of the commercial launch of new products

Required skills:

  • Prior experience as a trusted functional leader with experience working in successful VC-backed startups or other fast growing companies
  • Proven experience in healthcare B2B marketing leadership roles, building and leading teams to deliver marketing results
  • Capable of identifying operational gaps, plugging the holes, and just making things work, with an eye for how to improve processes for future efficiency
  • Aptitude for diving head first into diverse and challenging assignments with rigor, intellectual curiosity and tenacity; you are hardworking, fearless, forward-thinking, credible, conscientious and creative
  • Skilled and agile at building relationships and influencing without authority
  • Bachelors degree is required
  • Minimum 7 years professional experience in healthcare-related industry, with minimum 3 years in B2B marketing engaging healthcare providers or hospitals
  • Minimum 3 years experience leading teams of 3 or more direct reports

Preferred skills:

  • Advanced degree in business or role-relevant disciplines
  • Prior B2B strategic marketing experience building a brand and launching new AI/ML software or AI/ML as a medical device
  • Strong knowledge of clinical research, clinical trials, and physician workflows 
  • Proven track record of creating demand and delivering marketing qualified leads from key decision makers in healthcare (AMCs, large group practices, and physician networks)
  •  

Some of our benefits include:

  • Vision/Dental/ Medical Insurance
  • Life/Disability Insurance
  • Parental Leave
  • Stock Options
  • Flexible Work Hours
  • Unlimited Paid Time Off

At Iterative Health, we’re actively working towards creating an environment that is representative of the diversity of patients our technology serves. We are focused on building an equitable and inclusive culture, and by extension, hiring process. If you require any accommodations to make the application process or interviewing experience more accessible to you, please contact [email protected].

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Location

San Francisco, CA

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