Director, Marketing

| East Bay
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

You are a product marketer who thrives in a fast-paced, collaborative, and creative environment. You have solid experience developing marketing strategies and successfully bringing products to market. You’re a great storyteller. 

VSCO is looking for an innovative marketer to lead our marketing team in designing and implementing a strategy across product and performance marketing. This position will be responsible for understanding the market and articulating our narrative accordingly, getting our brand in front of the world and growing our business.

The Day-to-Day

  • Develop and own VSCO’s marketing strategy
  • Lead market assessment, including quantitative analysis and qualitative feedback, developing a clear view of the market and representing that view with teams like product and engineering 
  • Identify long term opportunities based on research, analysis, and your view of the direction of the market
  • Define and manage comprehensive go-to-market strategy and plan, including positioning, policy, launch strategy, and PR. Drive product adoption through this work.
  • Foster a best-in-class marketing team through recruitment, career development and mentoring of staff
  • Develop and manage an annual department budget
  • Establish clear value propositions and positioning for key consumer products and ensure consistent messaging across all consumer touch points
  • Oversee creative development of marketing programs and provide creative guidance to our online and offline marketing efforts

Qualifications

  • BA/BS or equivalent experience
  • 7+ years of work experience with proven success
  • 3+ years experience leading and managing teams
  • Strong leadership skills with a knack for investing in team and driving results through collaboration and teamwork
  • Qualitative and quantitative analytical experience
  • Ability to synthesize analysis, use strong judgment, and communicate concepts well
  • Experience in mobile app marketing

About VSCO
VSCO is a mobile app that helps you create beautiful, professional-looking photos and videos right from your mobile phone. We offer extensive high-end photo and video editing features, including 200+ presets, and access to a vibrant global community that inspires people to create and to share their diverse experiences with one another. Across all products and services, VSCO’s mission is to help everybody fall in love with their own creativity.
 
Job Perks
Free delicious lunches daily, amazing snack selections, and the best coffee around. Equity, health, vision and dental insurance for families, and a flexible vacation policy. 
 
Why VSCO?
 
Creative Freedom
We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want to work with people who are driven and demonstrate initiative in taking our mission to the next level.
 
The Working Life
At VSCO, everyone works hard but also takes the time to enjoy life outside of the office. Balance is important to us.
 
It Won’t Be Boring
Try new things. Think outside the box. We celebrate an environment that fights stagnation and challenges the status quo.
 
Interested in this position?
Tell us why you want to work at VSCO and what we should know about you.
 
VSCO believes in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster diverse perspectives within VSCO as we continue to build an inclusive culture.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • ReactLibraries
    • ReduxLibraries
    • SparkFrameworks
    • TensorFlowFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

1500 Broadway, Oakland, CA 94612

An Insider's view of VSCO

How do you collaborate with other teams in the company?

As a BizOps Manager, I work closely with Product, Marketing, and BizDev to identify and evaluate potential partnerships, investments, and new product features that will power VSCO's growth. I enjoy working with different subject matter experts who challenge me to assess multiple perspectives and drive alignment and clarity around key decisions.

Whitney

Business Operations Manager

How do your team's ideas influence the company's direction?

Ideas come from across our whole company at VSCO - we encourage each other to speak up and ask questions on any topic, regardless of an individual's function or role. I work on our People and Places team and an idea we helped to shape recently was incorporating how we serve our customers into our previously 'internally focused' core values.

Kate

VP of People & Places

What are VSCO Perks + Benefits

Culture
Daily stand up
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
VSCO provides employees with a flexible work schedule that includes Summer hours, Core hours.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 6 months are eligible for paid protected leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
VSCO offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
VSCO hosts lunch and learn meetings on occasion.
Cross functional training encouraged
Promote from within
More Jobs at VSCO4 open jobs
All Jobs
Data + Analytics
Marketing
Data + Analytics
new
East Bay
Marketing
new
East Bay
Data + Analytics
new
East Bay
Marketing
new
East Bay
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView VSCO's full profileSee more VSCO jobs