Director, Media Analytics, Ads

| San Francisco
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OVERVIEW

At Instacart we solve for the customer. That extends beyond the hundreds of thousands of consumers we deliver groceries and to the many leading and emerging consumer packaged goods (CPG) advertisers that want to shape how consumers perceive, shop, and stay loyal to their brands. Instacart’s Brand Partnerships team is focused on serving these clients through our native advertising platform. We are looking for a director of advertising analytics to serve some of the largest advertisers in the world by helping them better extend and improve the performance of their multi-million dollar media budgets through effective plans and strategies. This role will tap into one of the largest pools of first-party data in the grocery ecommerce space to help build measurement models in service of these clients.

ABOUT THE JOB

  • Partner with Instacart’s largest consumer packaged good (CPG) advertisers at the executive level to identify ways to increase the effectiveness of multi-million dollar advertising budgets deployed through Instacart’s dynamically priced ad auction
  • Develop strategic plans with advertisers outlining UPC coverage, keywords, bids, and seasonal trends to help achieve advertiser goals such as sales and share growth and new customer acquisition while maximizing return on investment and, consequently, media budget growth
  • Build a team of analysts and optimization managers to better understand how to impact advertising budget growth and make recommendations in partnership with Instacart’s Brand Partnership Sales team
  • Expand media budgets from existing large customers, some of the largest advertisers in the world
  • Shape Instacart’s advertising roadmap in partnership with Product, Sales, and Account Management teams
  • Partner with Data Science and Data Engineering in structuring the underlying first-party data both from our ad platform and consumer experience to develop new insights about our advertisers’ business

ABOUT YOU

  • 7 - 9 years experience with a focus in digital advertising. Preferred direct experience from eCommerce, publishing, or a digital agency focused in these verticals
  • Has led teams of analysts and data scientists, with a mix of both client-facing and supporting members
  • Experience presenting to executives at large advertisers with tens of millions of advertising media budgets at their disposal. Preferred experience with CPGs but any large advertising vertical is welcome (automotive, telco, retail, financial services)
  • Proficiency in developing or directing the development of analytical models to measure the effectiveness of media spend

ABOUT INSTACART

Founded in 2012, Instacart is a leader in North American online groceries and one of the fastest-growing companies in e-commerce. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. We have partnered with more than 350 beloved national, regional and local retailers to deliver from more than 25,000 stores across more than 5,500 cities in North America, and are available to more than 85% of U.S. households and 70% of Canadian households. Instacart's cutting-edge enterprise technology also powers the e-commerce platforms of some of the world's biggest retail players, supporting their white-label websites, applications, and delivery solutions.

We believe that great people are the ingredients for success. We like to think that we are like a potluck—everyone brings something new, different and flavorful to the table. We believe that just as meals are best shared together, success is best shared together. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal: to create a world where everyone has access to the food they love and more time to enjoy it together. If this resonates with you, then Instacart just might be the place for you.



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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Partners with Nonprofits
Feeding America
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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