Who we are

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

Director, Member Marketing

MasterClass sells only one product - an annual membership that gives each member unlimited access to all 90+ classes on our platform. As we continue to grow our team, we’re looking for a marketing leader to help us expand the benefits and the value of a MasterClass membership - beyond our core content. 

As Director, Member Marketing, you will define and implement the program of benefits, services, experiences and campaigns that reward, engage and ultimately retain MasterClass members. 

Reporting to the VP, Head of Marketing, you will work across MasterClass functions and with external partners and vendors to: 

• Devise the overarching strategy and value proposition for membership 
• Define and implement the suite of benefits, offers and experiences that we engage and reward our members with 
• Define and implement campaigns to reward and retain members 
• Partner with our Brand Marketing team to identify opportunities to feature membership benefits in acquisition campaigns 
• Define and implement product features and functionality to further engage members with our core product 
• Define and implement the segmented communications strategy that allows us to target members across all our owned channels
• Set and meet the overarching goals and KPIs for membership 

You are already working in a loyalty and/or membership role at a name consumer brand - or in an equivalent capacity at a leading agency - and have extensive experience in both high-level membership strategy and granular lifecycle communications tactics. 

What skills do I need? 

• 10-15 years experience in membership or loyalty strategy and execution at a brand or agency, consultancy or internal brand based team.
• Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships
• Experience translating insights, ideas, and data into member value
• Extensive experience in analyzing and developing campaigns for on and off-line customer communications
• Collaborative, creative and analytical
• Driven to connect brands and people

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.