About Lark
Lark is the world's largest A.I.-enabled healthcare provider, delivering virtual care and connected health devices that help people stay in control of conditions such as diabetes and heart disease. We’re on a mission to improve the health and happiness of the 1 billion people globally who are living with or at-risk for a chronic health condition. Our A.I. enabled programs were the first to achieve clinical outcomes matching those of in-person healthcare professionals, showing the ability to deliver care at a fraction of the cost and at enormous scale. Since launching in 2015, Lark has received awards and accolades including:

• Fierce Healthcare's "15 Most Promising Companies in Healthcare"
• Business Insider's "Most Innovative Companies in the World" along with Uber and Airbnb
• Apple's "Top 10 Apps" in the World
• CEO "Top 10 Women in Tech" by Inc. Magazine
• CB Insight's "Most Promising Digital Health Companies in the World"

 Lark is on a mission to make a difference in the lives of others…if you want to be part of the journey…join us! 

The Role
We are looking for a talented Director of Performance Marketing to lead our performance digital marketing team and strategy. In this role you will optimize our paid strategies and determine team structure.

What You’ll Do

• Manage a large advertising budget while maintaining CAC goals
• Establish and manage all KPIs, reporting, and budget for paid spend, and work closely with revenue operations to understand (and improve) ROI from various channels and campaigns
• Ensure best practice set up and ongoing management of paid media campaigns across channels
• Develop, maintain and grow strong relationships with relevant partners (internal and external) through leading development plans, campaign strategy, data strategy, reporting, and always-on performance management
• Work cross-functionally with internal product & data teams to streamline reporting, campaign operations & data feeds
• Partner with our broader marketing team to forecast/plan monthly paid media budgets in-line with business objectives and targets
• Develop channel knowledge, technical knowledge and the skillset of the team
• Stay on top of industry trends and implement best practices

What You’ll Need

• B2C marketing experience, ideally in BI or data/analytics
• Detailed understanding of advertising channels, how to unlock value and drive scale
• Excellent quantitative and analytical skills with a love of data and good at driving cross-platform learnings & efficiencies
• A deep understanding of digital marketing analytics and channel ROI
• Extensive experience in driving digital campaigns for audience acquisition/retention and pipeline growth
• In-depth understanding of how to interpret and improve advertising metrics (e.g., CPC, CTR, quality score)
• Leadership: Executive presence to influence and communicate at all levels within the organization
• Self-starting attitude, great communication skills, and attention to detail

Education and Experience

• Bachelors in a related marketing or engineering field, a Master’s is preferred
• 7-10 years of digital marketing experience with a focus on customer acquisition (experience in healthcare/tech is a plus)
• 5+ years leading a team and working with external partners

JOIN US
Lark is a companion that lives on the user’s phone and provides daily coaching, guidance, and health insights to users. Developed with the expertise of world-leading health professionals, we are on a mission to make the world a healthier, happier place. Come join our team!

Working at Lark 
Lark offers the option to work remotely when both the employee and the job are suited to such an arrangement and when the employee and their manager are in alignment with the work location and working hours. This option is only applicable to U.S. employees. To accommodate all employees, we have identified the “core” period of the day during which all employees are required to work for scheduled meetings, syncs, scrums between 10 a.m. and 3 p.m. Pacific time. The company is headquartered in Mountain View, CA.

Lark is an Equal Opportunity Employer.

#LI-KF1
#BI-Remote