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Director of PLG Marketing, Emerging Businesses

| South Bay | Remote | Hybrid
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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Job Title: Director of PLG Marketing, Emerging Businesses
Location: San Francisco Bay Area, CA

Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do. 

People matter. Our people have a passion for learning, building, and innovating. Our roles aim to provide each person with meaningful impact and plenty of space to grow. 

We are looking for an amazing marketer to lead the launch of new products for DevOps and SREs. We are in it to win the hearts and minds of developers, DevOps and SRE teams and are looking for a marketing leader to shape the strategy, collaborate cross-functionally and drive execution across performance, communication and product marketing. This is a high visibility and high impact role within the team creating innovative products with a product-led-growth (PLG) GTM. If you have skills and experience bootstrapping a bottoms-up GTM targeting technical audiences and a do-whatever-it-takes attitude, then this role is for you. We’re a startup within a cloud superpower. If this opportunity excites you, we’d love to talk.

ServiceNow is a customer-first company. We're big enough to have resources and scale but small enough that a single person has a surprising amount of ownership and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping our users and customers thrive. Does that sound like an exciting place to work? 

Responsibilities

  • Develop customer journey and personas by deeply understanding our users, market and competitors
  • Produce differentiated positioning and messaging that aligns users to product capabilities and roadmap
  • Drive content strategy and produce product and technical content (blogs, whitepapers, webinars, customer stories) to create thought leadership and support demand generation
  • Own the website and deliver a compelling trial and signup experience with low bounce rates and high conversion
  • Manage web and content team (agency/contract) along with the website tech stack
  • Work closely with digital acquisitions team to execute campaigns, experiment with growth and product PMs to drive conversions and product adoption
  • Build strong relationships with users and generate strong customer advocacy
  • Influence the broader industry by engaging with industry analysts and influencers


Qualifications

  • 15+ years of overall relevant exp with 5-7+ years of B2B Product Marketing exp at a high growth SaaS company
  • Track record of successfully launching new products with a bottoms-up/PLG GTM
  • Expert at developing A/B testing scenarios to drive higher click-through-rates
  • Open source, freemium or volume ecommerce software experience
  • Deep domain expertise in DevOps, SRE, IT/Ops markets and technologies
  • Ability to create crisp and compelling narratives; superb written and oral communication skills with the ability to explain complex concepts clearly
  • Works through uncertainty using the scientific method and data-driven
  • Self-directed, fast-paced, hardworking with no BS, can-do attitude and desire to learn
  • Blend of startup and enterprise experience, is entrepreneurial
  • MBA is desirable but not a requirement


Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

101 2nd St #1400, San Francisco, CA 94105

An Insider's view of ServiceNow

How would you describe the company’s work-life balance?

I am a working mom, and I appreciate the privilege of being able to work from home when I need to adjust my hours. I could be offline for two hours in the middle of the day because there's a school event for my kids. To be able to do so without the pressure of, "Oh my goodness! Now it's going to make me look bad," I don't take that for granted.

Kurdin

Manager, Strategy & Operations

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

What is your vision for the company?

We want to create a place where people want to come to work every day and do what they enjoy–where they feel challenged, collaborate with colleagues around the globe, and know what they're doing matters. It is really humbling to work with so many hardworking individuals who also want to see each other succeed and who are building something great.

Pat

Chief Technology Officer

What are some things you learned at the company?

Sometimes, we feel a little self-conscious. We may feel intimated or too shy to share our points of view. But in order to make an impact, we need to be able to trust our voice.

Ying

Director, Product Design

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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