Director of Product Marketing, Solutions
Clari uses AI and automation to drive growth and retention for high-performing revenue teams. Clari’s market-leading Revenue Operations Platform is currently processing over $300 billion in pipeline each year, and is used by over 100,000 marketing, sales, and customer success professionals across 170 countries. Customers include market leaders like Adobe, Zoom, Qualtrics, UIPath, Okta, Workday, to name a few. We constantly hear from our customers that Clari is required equipment, and that we’ve changed their lives and the trajectory of their businesses. It never gets old, and we never take it for granted. Together, we help others realize their fullest potential by transforming their revenue operations to be connected, efficient, and predictable.
ABOUT THE ROLE
As the Director of Product Marketing, Solutions across all channels at Clari, you will play a key role in defining and executing go-to-market strategies that drive awareness and adoption of Clari’s Revenue Operations platform. This position will report to the VP of Product Marketing.
In this strategic role, you’ll join our high-impact product marketing team, leading the positioning efforts of Clari’s solutions across use cases, personas, and industries.
You will be responsible for partnering cross-functionally to bring solutions to market. You will gather and analyze data about key market segments and develop solution-level messaging and positioning. You will become the subject matter expert for these vertical segments and solutions, developing a deep understanding of the target market, analyzing business processes, industry trends, key issues, and personas. Finally, you will collaborate with your world-class Clari marketing partners in demand generation, content marketing, and field marketing to execute integrated campaigns to drive awareness, pipeline, and revenue.
ABOUT YOU
You’re passionate about new solution innovation and driving successful solution marketing programs. You’re a master at analyzing market trends, understanding customer pain points, and aligning those with product capabilities and business value to come up with compelling solution offerings.
You think strategically and can design a solution marketing roadmap that aligns with corporate objectives and revenue goals. At the same time, you can also put together detailed project plans and drive flawless, on-time execution. You hustle with a strong bias to action and always think about ways to multiply your efforts.
You understand the dynamics of the sales cycle and can creatively come up with enablement, tools, and assets to help sellers penetrate new markets, win with new solutions and compete more effectively.
You love a fast-paced environment and have a reputation for working cross-functionally with sales, product management, customer success, and other parts of marketing. You thrive in a culture of transparency, collaboration, and shared success.
You specialize in visual storytelling, demo flows, messaging and positioning, and understand how to amplify your message through customer validation, partners, analysts, press, and the community.
Responsibilities
- Analyze and understand market definition and customer needs to create a winning industry and solution marketing strategy, including differentiated positioning, value-based messaging, market requirements, packaging, customer evidence, sales plays and thought leadership content.
- Lead development, integration, execution, and implementation of strategic, solutions-focused initiatives and messaging.
- Gather information from customers, sales team, customer success, and industry experts to develop and define vertical solutions and drive go-to-market execution.
- Develop clear, compelling solution value propositions based on pain points and business objectives that resonate with customers and prospects.
- Drive the creation of solution-specific content, including thought leadership, web content, collateral, presentations, ROI models, and demos.
- Perform sales training and participate in sales calls to ensure field effectiveness in positioning and selling Clari solutions.
Requirements
- 8+ years of enterprise software product marketing experience with proven experience in solutions and industry marketing (prior experience in Financial Services, Telecom, Medical Devices, and Consulting Services is a plus).
- Intellectual curiosity with an innate desire to bring new solutions to market
- Strong public speaking, presentation, and communications skills
- Technical background with demonstrated ability to quickly learn new technologies and solutions
- Agile and team-oriented approach with the ability to give and receive feedback and collaborate to achieve results
- Ability to collaborate effectively across organizational boundaries and build relationships to achieve a broader organizational goal.
Benefits and Culture
- Team-bonding activities and company-wide events
- Flexible working hours and remote opportunities
- Monthly wellness reimbursement
- Paid maternity and paternity leave
- Fertility support
- 401(k) and College Savings plans
- Stock options
#BI-Remote #LI-Remote
You’ll often hear our CEO talk about “Being Remarkable.” To Clari, remarkable means many things. First and foremost, we believe in providing work that’s interesting and meaningful, in an environment that’s nurturing and inclusive, that is free from discrimination for each and every team member without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, or veteran status. Efforts have to be recognized. Voices have to be heard. And work/life balance has to be baked into the very fiber of the company. We are honored to be recognized by Inc. Magazine and Bay Area News Group as a best place to work, several years running. We’d love to have you join us on our journey to remarkable!