Director of Product Marketing - Talent Management
Define messaging, positioning, and go-to-market strategy targeting enterprise organizations. Create and deliver visionary and compelling customer-facing presentations, collateral, and product demonstrations used during the sales process. Manage major and minor product launches, ensuring effective and ongoing relevance in the market to drive demand generation and sales pipeline. Partner with the product management team to distill key functionality and benefits into core product marketing messages. Develop effective sales enablement and training materials, making it easy for sales to understand our product offerings and key positioning Drive the creation of thought leadership content, webinars, and webcasts to evangelize our message Partner with other marketing teams to execute innovative marketing campaigns, SEO, and web design to build pipeline 8-10+ years of B2B product marketing experience in enterprise technology. Previous experience with Succession Planning within large organizations either from a functionality or methodology perspective. Superb communication, presentation and authentic storytelling skills. Ability to craft compelling and succinct positioning, messaging and differentiation. Think strategically and analytically, then follow through to execution with unyielding attention to details Results-oriented with a positive "can-do" attitude to get things done Exceptional team player with proven ability to lead through influence Previous experience in the HCM market is a plus Thrive in a fast-paced environment with the ability to deal with ambiguity.