Director, Product Marketing at Side

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ABOUT SIDE

At Side, we believe everyone should own their path. 

Side is the only real estate brokerage platform exclusively for the nation’s best agents. Based on its belief that homeownership is a fundamental human right, we provide top-performing real estate agents, teams, and independent brokerages with the best system, support, and service, in order to elevate the experience and results of buyers and sellers.

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. The company is backed by over $250M in funding from top tier venture capital firms, including Coatue Management, Tiger Global Management, D1 Capital Partners, Sapphire Ventures, Trinity Ventures, Matrix Partners, and 8VC. Side currently partners with agents in California, Texas, and Florida, with plans to expand nationally in the coming months.

At Side, you’ll have the opportunity to collaborate and innovate your way to success. Becoming an inSider means that you’ll be empowering business leaders to become business owners, all while forging your own path with like-minded entrepreneurs. Join us at Side and own your career, your impact, and your life!

ABOUT THE ROLE

We’re looking for a Director of Product Marketing with deep experience across the entire product marketing stack from research and strategy to planning and execution. You have a strategic approach, collaborative spirit, and get-it-done mentality, and will work within a high-performance, hardworking GTM team (product, marketing, sales & success) to take the company to the next level as we scale and continue our strong upward growth trajectory.

#LI-CS1

ABOUT THE TEAM

  • You will be a pivotal team member, helping us meet results-oriented growth goals in 2022 and beyond. You will be responsible for leading the voice of the customer as it relates to product/service strategy, go-to-market planning, product/service positioning, competitive intelligence and collaborating with marketing, sales enablement and success teams to ensure growth and adoption of OKRs are met for our entire offering. This is a dynamic role that provides an opportunity to flex your muscles as a marketing athlete, with your trifecta of proven collaboration, communication and leadership skills!

WHAT YOU'LL BE DOING

  • In this high-impact, high-visibility role, you will work strategically with and report to our Chief Marketing Officer, to own and build out the product marketing function, including:

  • PRODUCT/SERVICE POSITIONING
  • Be the master of Side’s story and work with the product, marketing & sales enablement to effectively communicate Side's vision across our target audiences, from high-level value propositions to compelling product features and business services.
  • Develop a strong communication plan for new features/services as it relates to employees, existing partners and prospects (when applicable)

  • GO TO MARKET EXECUTION
  • Develop a repeatable go to market launch plan for the organization from research to official launch across our customer base.
  • Define robust beta testing program, including feedback loops for continuous learning and product/service refinement
  • Lead pricing, packaging & promotion efforts across all new offerings, collaborating across stakeholders to maximize impact.

  • VOICE OF THE CUSTOMER: RESEARCH & MARKET INTELLIGENCE
  • Become an industry specialist with a deep understanding of our target audience buying decisions and day-to-day challenges we can help solve so that we can inform product and service offering decisions.
  • Deeply understand the competitive landscape, and overall strategy through ongoing research to inform both business decisions, as well as to provide battle cards for our sales organization.
  • Back up strategic insights with market evidence and then use that knowledge to evolve positioning and messaging that resonates with buyers and empowers our sales and success teams to be successful
  • Continuously analyze insights from prospect meetings, customer interviews, and sales tools to identify ways to improve our messaging and product capabilities
  • Develop thought leadership around customer best practices that can be used to educate our community and prospects.

  • CUSTOMER ACQUISITION, ADOPTION & RETENTION
  • Plan the roadmap and deliver impactful product launch and enhancement communications, working closely with key partners across product management, marketing, enablement, sales/sales engineering, and customer success
  • Build powerful assets and collateral such as product sheets, decks, explainer videos, newsletters, market-facing collateral, industry narratives, playbooks, pitch decks, battle cards, success sheets, and other sales enablement materials
  • Collaborate closely with enablement to arm the team with a solid arsenal of messaging and tools, to showcase and amplify Side’s outstanding model and differentiation
  • Work closely with Demand gen, content marketing, community marketing and customer success on campaign assets to influence movement across various stages from top of the funnel, through the sales and success funnels.
  • Own objective key results / key performance indicators tied to customer acquisition, adoption, retention, and advocacy

WHAT WOULD MAKE YOU A STRONG FIT FOR THE ROLE

  • Experience in a high-growth start up
  • 7+years product marketing leadership experience with a B2B SaaS company
  • Experience in a market-facing role interacting with customers & prospects (e.g., delivering presentations, conducting competitor analysis and market research)
  • Experience developing product marketing process & high-level strategy (through primary and secondary research) in addition to building messaging / positioning and executing GTM plans in highly unified cross-functional team environments
  • Proven track record in building product marketing function & team
  • History of developing positioning and messaging for products that serve multiple use cases and personas
  • Strong communication, story-telling and presentation skills with the ability to take complicated concepts and make them simple
  • Experience marketing in an enterprise technology sales cycle; familiar with field sales, inbound and outbound marketing campaigns
  • Deep understanding of software and premium service models; real estate or banking / lending industry is a plus
  • Comfortable communicating and partnering with internal teams on joint Go-to-Market efforts as well as handling projects with short deadlines, cross-functional dependencies, and contending priorities
  • You have fortitude and proficiency to work autonomously in a fast-paced environment while working cross-functionally to influence leadership and align partners
  • You are a “marketing athlete” and have high EQ, great respect, and strong diplomatic skills, including knowing when to push back and when to dive in
  • You share and champion Side values and have a track record of owning, caring, and actively communicating in prior high-performance team experiences
  • Comfortable using collaboration and CRM tools like Slack, Salesforce, and Asana
  • Familiar with marketing automation & communication tools such as Pardot, HubSpot, Marketo, Intercomm, Pendo, Walkme, etc.
  • Bachelor’s degree in business or marketing; graduate degree a plus
  • Pragmatic Marketing Certification is a bonus

COMPENSATION/PERKS

  • Competitive salary
  • Stock options
  • Best-in-class benefits, including 100% healthcare coverage (medical, vision and dental)
  • Flexible PTO
  • Learning and development credit
  • Pet friendly environment

Side is dedicated to working with the highest skilled people from the most inclusive talent pool feasible. We maintain that diversity in all aspects leads to positive change, solutions and innovation for our customers and career fulfillment for our employees. All qualified individuals are encouraged to apply!

Side uses the E-Verify employment verification program.

Our stewardship of the data of many of our customers means that a background and DRE license check is required to join Side. We will, nonetheless, consider qualified applicants with arrest and conviction records in accord with applicable law, including the San Francisco Fair Chance Ordinance.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • GraphQLLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • JIRAManagement
    • DrupalCMS
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

580 4th Street, San Francisco, CA 94107

An Insider's view of Side

What's something quirky about your company?

Side is very forward-thinking in terms of flexible work options, and because we're so young there's a lot of opportunity for personal and professional growth. We're encouraged to be innovative and creative in order to drive company goals. If you're looking for a company where you can become the best version of yourself, Side is the place to be.

Brian Aguero

Sales Ambassador

What's the biggest problem your team is solving?

I’ve been at Side for almost 3 years, and it’s been the most fun I’ve ever had at work. We know what we’re doing, we know why, and we know how. And, the cherry on top, is that the work we’re doing has a huge impact on the lives and businesses of our clients and is transforming the real estate industry along the way.

Adriano Castro

Director of Product Management

How does the company support your career growth?

I've found a company where I can constantly grow and evolve, be supported by my peers and management, and truly make an impact on both the company and our customers. Side empowers employees by providing transparency, and a culture of open communication and collaboration. We're recognized for our successes and never punished for owning our mistakes.

Jess Lawrence

Manager, Agent Success

How do you empower your team to be more creative?

In operations, creativity is about finding a better way to complete a task or solve a problem. It is very focused on the process and pushing the team to consider different ways to get to the end goal. It is my responsibility to set very clear goals and give the team the latitude to figure out how to achieve these goals.

Jake Lyman

Head of Broker Operations

What does career growth look like on your team?

We have a recruiter/sourcer model at Side. Two of our Sourcers were promoted in the last year from Recruiter Coordinator positions. I love this! I really like growing talent within when possible, and investing in training and development. To do this well, I think it is important to give stretch opportunities so someone can grow their capabilities.

Melissa Whitney

Senior Director, Talent Acquisition

What are Side Perks + Benefits

Side Benefits Overview

Comprehensive Medical, Dental, & Vision
Wellness Perks
Flexible Work Hours & Time Off
Professional Development Funds
Pet Friendly Headquarters
Pre-Tax Commuter & FSA Benefits
Remote First Culture

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Pet Friendly
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Paid industry certifications

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