Tonkean is the world’s first totally customizable process experience platform. With Tonkean, you can create intelligent, personalized automations that integrate with every app or system your organization uses. You can cultivate an employee experience that democratizes access to innovative technologies traditionally only available to highly trained developers. You can enable employees to focus more fully on high-value tasks, because you can enable them to automate low-value tasks. You can create inbox solutions that automatically analyze, prioritize, and route unstructured requests coming from any source, and you can track the status of action items as employees collaborate across teams to complete them. And you can design processes that employees are guaranteed to adopt and benefit from no matter their technical acumen, because Tonkean meets employees where they are—eliminating the need for change management—and is 100% no-code. 

At Tonkean, we believe that all this—compliance, efficiency, operational excellence—requires high levels of process adoption. But to ensure high levels of process adoption, you need to create processes that provide a great employee experience: that serve employees’ needs, understand their preferences, and solve their problems. 

To that end, you need a barrier-breaking technology partner. That’s what Tonkean seeks to be. 

ROLE OVERVIEW

As the Head of Product Marketing at Tonkean, you will build the story of how we are changing the way Operations teams work and leverage automation. You’ll lead the strategy and direction of the product marketing team, and work cross-functionally with other departments including sales, product, customer success, solutions, and other functions in marketing to drive execution. This person will be creative, love to experiment, be able to think outside the box, and work collaboratively as a team. 

Do you enjoy working cross-functionally on high-impact initiatives? Do you go beyond “best practices” to discover creative ways to solve challenges? Does making the complex, simple energize you? Are you looking to drive real change and be an integral part of building a great company? If so, then this role could be for you.

WHAT YOU WILL WORK ON

• Lead product marketing strategy and execution
• Own positioning and messaging, developing compelling narratives that drive action with target buyers
• Create customer-facing assets such as presentations, website content, demo videos, webinars, blogs, and case studies
• Run customer and prospect focus groups to test messaging and gather feedback
• Design sales enablement assets and programs
• Provide the target buyer and competitive insights necessary to launch impactful, integrated demand gen campaigns
• Partner with the Product team to help shape the roadmap and drive growth
• Develop a process for product and feature launches
• Drive the strategy for content, campaigns, and events
• Work with PR and Analyst firms to keep your pulse on the market

ABOUT YOU

• Sharp, charismatic, driven, collaborative individual 
• 5+ years of experience in a similar product marketing-related position at a high-growth B2B SaaS company
• 3+ years of experience leading a team
• Experience building the process and structure of a Product Marketing team from the ground up
• Demonstrated experience creating impactful product vision/thought leadership via compelling positioning and messaging
• Flexible team player with outstanding interpersonal skills and proven ability to work cross-functionally and lead through influence
• Experience partnering with marketing agencies and analyst firms
• Analytic and strategic thinker, with exceptional decision-making skills
• Excellent planning, written, and verbal communication skills, with a high attention to detail
• Experience storyboarding, writing, and building product demos and presentations
• Strong sense of ownership and dedication to accomplish goals and execute at the highest level
• Proven track record of performing well in a fast-paced environment
• Experience with marketing automation systems, social media marketing, Wordpress, Camtasia, and design software a plus

OUR VALUES

• There Is Always A Way. At Tonkean, we believe that nothing is impossible. There is a solution to every problem - you just need to find it.




• Think People First.  We believe in investing in, empowering, and prioritizing people. We work as a team and win as a team. We listen with purpose as we speak with courage. We believe in diversity. We always ask ourselves: Is this giving value to our customers? Is this improving our team? Is this helping me be better?




• Start With Why And Fail Fast. We believe that progress is the only way forward; that action is always better than no action; that innovation requires bravery. We believe that every worthwhile “how” starts with an important “why.” If you know the “why”, and you can learn from it, It’s never a failure. It is the operational cost of progress.




• No BS.  To matter, you must - stay focused, keep it simple and always move the needle. We don’t have time for BS. We don’t waste energy; we prioritize efficiency; we stay focused; and we always try to optimize for what’s important.

PERKS AND BENEFITS

• Collaborate with a talented yet humble team as we empower operations teams and eliminate mundane tasks. 
• Competitive compensation & equity package. Virtual social events and company offsites.
• 401k, Medical, dental, and vision insurance 
• Paid parental leave
• Tonkean provides each employee with a new MacBook Pro laptop and a work-from-home setup stipend upon commencing employment.

Tonkean welcomes everyone. We believe every member of our team enriches our diversity and inclusion by broadening our ways of problem-solving for future challenges. Even if you don't meet 100% of the qualifications for this job, we strongly encourage you to apply.

Tonkean is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. We believe diversity is important to building a successful business and do not discriminate based upon race, religion, color, national origin, sex, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or any other status protected by the laws or regulations in the locations where we operate. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with criminal histories.