Senior Director, Product Marketing

| San Francisco
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BetterCloud is the leader in SaaSOps, enabling companies to discover, manage, and secure their cloud applications in a best-of-breed world. The driving force behind our work is to ensure organizations get the transformative value and benefits of adopting SaaS applications, while ensuring IT has complete control over their environment and can serve as an enabler for the business. Today, we're proud to call 1,700 companies across 60+ countries our customers — but we're just getting started. BetterCloud is headquartered in New York City with offices in San Francisco, CA, and Atlanta, GA.

As the Senior Director of Product Marketing, you will be leading the team’s efforts in driving awareness, consideration, and adoption of BetterCloud products. You will be responsible for developing our product positioning, creating powerful messaging, supporting development of our go-to-market strategy, and leading the execution of key launches and campaigns that push our business forward. This role is cross-functional in nature and will require successful partnership with product, sales, customer success, partnerships and various other teams across the company.

Requirements

  • 7+ years of overall experience in product marketing function with 2-4 years of proven success both building and leading PMM teams.
  • Experience working at a rapidly growing tech leader (public or private) with a prior role focused on enterprise SaaS marketing highly preferred.
  • Excellent communication skills (written, verbal, visual) with demonstrated success building company and product narratives that have resulted in category disruption and measurable impact.
  • A customer fanatic; a candidate that understands that no one can tell our story better than our customers and knows how to work with sales (pre & post) to help bring customer spokespeople to the spotlight in all things marketing.
  • An excellent leader that will play an instrumental role in marketing leadership and contribute to the overall marketing momentum and culture.
  • Strong ability to plan and execute on multiple projects simultaneously.
  • Team player and strong collaborator who knows how to drive success working with diverse teams.
  • Someone well versed in product marketing frameworks, but knows that instinct is what truly drives success.

Responsibilities

  • Lead a growing team of product marketers by aligning their efforts to clear objectives and measuring success against well-defined metrics. 
  • Define the messaging & positioning of our products and features to prospects and customers
  • Drive development of launch strategy and GTM plans for new features and upgrades to BetterCloud’s products 
  • Own the development of the broader BetterCloud story and align the development of all customer-facing marketing assets (e.g. customer case studies, product videos, website copy, blog posts) to support our product story and clearly articulate the benefits of our solution to the world
  • Collaborate closely with Marketing, Product, Sales, Customer Success and Partnerships to create and maintain the cohesiveness of our messaging and positioning
  • Support the enablement of our GTM teams around the user, the product, the market and our competitors 
  • Create and manage research projects to better understand current market trends, the broader competitive landscape and existing user needs
  • Develop and launch targeted campaigns to drive customer acquisition as well as customer retention

Compensation | Benefits

  • Competitive base salary
  • Full benefits package
  • Stock Options
  • Career growth with an industry innovator



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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ScalaLanguages
    • ReactLibraries
    • SparkFrameworks
    • SpringFrameworks

Location

95 3rd Street , San Francisco, CA 94103

What are BetterCloud Perks + Benefits

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Chocolate Rain, Rainbow Mafia,CurryCloud, Women of BetterCloud & Juice
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

Competitive salary + full benefits package, stock options, 401K, stocked kitchen, high end tech tools, team outings and more!

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