We are looking for an experienced Product Marketer to expand Pathstream’s reach to the millions of Americans without access to effective education and career preparedness for today’s high-demand digital-skills jobs. You will work cross-functionally using data and user research to help drive our go-to-market strategy. You will collaborate with product, sales, and implementation to develop clear positioning and messaging, launch new products and courses, and drive student enrollment growth. This is a high-visibility, high-impact position that combines the best of product marketing and digital marketing in one role that can make a meaningful difference in the lives of our users and partners.

As an ideal Product Marketing candidate, you can move from strategist to individual contributor with ease. You are someone who knows how to balance data-driven decision making with a consistent creative vision. You aren’t afraid to roll-up your sleeves and own the success of a launch. You are deeply grounded in audience insights through partnership with research, sales, and by driving product and user research to better understand our user’s needs. You have experience partnering with product teams to inform the product roadmap and collaborating with sales teams to ensure full funnel optimization. As the first product marketing hire on our growing marketing team, you will be responsible for partnering closely with the CMO and cross functional team leads to build out a robust product marketing strategy and set a learning agenda for all projects that raise the bar for impact on business and engagement goals. You are passionate about the future of education and excited about the Pathstream mission to reach non-traditional students and give them an educational experience that prepares them for the jobs of tomorrow. This position is based at Pathstream’s headquarters in downtown San Francisco, CA. 

WHAT WE DO

At Pathstream, our mission is to create the most accessible and effective career pathways to the jobs in this current economy. We accomplish this by partnering with leading software companies to build college curriculum for emerging digital-skill careers. Our programs are delivered to students through our national network of community college and university partners. We provide full-service support to our college partners including faculty training, 24/7 customer support, and increasingly valuable career and job placement support.

Progress to date:

• Established partnerships with Salesforce, Facebook, Tableau, Asana, and Unity
• Established partnerships with 25+ colleges and universities in 17 states that serve over 1 million students
• Launched our online learning platform — used by over 2,000 students
• Viewed as a groundbreaking education model, as featured in this TechCrunch article
• Closed $12 million in Series A financing in 2019, as featured in this EdSurge article

We’re a tight-knit, hardworking, mission-driven team of ~50 employees who are eager to scale our solution and transform higher education across the United States. See who we are and what we believe in!

THE ROLE

• Combine high-level strategic thinking with detail-oriented tactical execution to develop our go-to-market strategy and drive customer acquisition across multiple channels
• Conduct quantitative and qualitative user and market research; collect, analyze, and distill data from multiple channels into actionable insights to inform the enrollment/buying experience: product discovery, competitive positioning, and pricing/financing/payment 
• Define and own comprehensive go-to-market plans including development of product positioning, communication of value proposition, launch strategy, PR, sales and partner materials
• Continually refine the Pathstream brand, core value proposition, and target audiences to craft a compelling enrollment experience that drives people to action
• Manage projects with cross-functional stakeholders, working closely with product, sales, implementation, and enrollment to deliver our products and serve our users and partners
• Build a trusted partnership with product and business leaders to influence the product roadmap to deliver on the key needs and benefits for our users through new features and programs
• Collaborate with business and sales leadership to translate core product value propositions into sales channel collateral and collaborate with internal and external creative partners to drive the creation of those materials

ABOUT YOU

• Marketer: Direct B2C experience in product marketing with proven track record of driving successful go-to-market launches that drive key growth metrics and leading strategic direction of marketing campaigns for new products and/or features
• Analytical: Data drives your decision making. You are well versed in market/segment sizing, forecasting, conducting research and using data to implement a marketing strategy, test hypotheses, and optimize for customer acquisition and growth
• Collaborative: Demonstrated ability to lead and influence cross-functional teams with strong communication and organizational skills
• Growth-Oriented: Proven track record of building and managing budgets and programs to support efficient and sustainable growth
• Self-Starter: Eagerness to roll up your sleeves and get stuff done; ability to think critically, be flexible, and solve problems in a fast-paced, startup environment
• Preferred:
• Experience marketing educational products and/or other high-consideration e-commerce products
• Startup experience, specifically growing from Series A to Series B

WHAT WE OFFER

• Transparent and social culture, challenging work, fast learning cycles, practical training, and meaningful feedback
• Strong sense of ownership and strategic work that impacts our product, users, colleagues, business, and world
• Competitive salary commensurate with experience
• Comprehensive benefits package
• Medical, dental, and vision insurance coverage for you and your dependents
• Health, commuter, and parking flexible spending accounts
• Paid time off and paid holidays
• Disability insurance
• Life insurance
• 401(k)

COMMITMENT TO DIVERSITY AND INCLUSION

Our company values diversity and believes diverse teams make innovation possible. We work on complex, difficult problems with no linear or clear solutions. We need a diverse team that can bring different perspectives and approaches, and whose experiences reflect the full set of stakeholders we seek to serve. As such, Pathstream is an equal opportunity employer. We encourage all qualified applicants from any race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or other characteristics to apply.

SAN FRANCISCO FAIR CHANCE ORDINANCE
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.