EDU ABM Marketing Manager
Grammarly offers a remote-first hybrid working model . Team members can work primarily remotely. Teams will meet in person every quarter in one of Grammarly's hubs, currently in San Francisco, Vancouver, New York, and Kyiv. To ensure that teams are able to overlap in their working hours and to meet face-to-face when needed, all team members need to live within three time zones of their direct team.
Grammarly team members who will be collaborating at our New York hub must be based in the United States.
The opportunity
Grammarly empowers people to thrive and connect whenever and wherever they communicate. Every day, 30 million people and 30,000 teams around the world use our AI-powered writing assistant. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we're looking for an Account-based Marketing Manager to join our EDU marketing team. This role will be responsible for supporting the sales, marketing, and customer success teams in growing existing accounts and driving demand from a target account list.
They will be responsible for the strategy and execution of effective account-based marketing programs that support the organization's revenue growth targets, focused on new business, accelerating existing opportunities, and driving expansion within existing accounts. This role will target decision-makers and influencers in the education industry.
This role will report to the Head of EDU/student marketing and work closely with the EDU/student marketing and sales teams.
Your impact
As an Account-based Marketing Manager, you will develop account-focused playbooks, including custom thought leadership and sales collateral, outbound messaging, nurture campaigns, events, and other channels.
In this role, you will:
- Create Grammarly's education vertical account-based marketing strategy, supporting the company goal of expanding within existing accounts and acquiring new business from top targeted accounts
- Collaborate closely with sales and customer insights to understand various buyer personas within top accounts and create a messaging strategy for each
- Establish a regular reporting cadence and make recommendations for improvement based on results
- Drive multi-channel campaigns that increase awareness and consideration of Grammarly's EDU offering among key decision-makers
We're looking for someone who
- Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
- Can successfully coordinate, empower, direct multiple stakeholders, details, and timelines toward a specific goal.
- T hinks outside the box, never satisfied with status quo, wants to try new ad formats and strategies to find new ways to reach our target audience
- Can consider, play out, and weigh alternative scenarios based on strategic objectives. Uses this to plan work and allocate resources.
- Thrives in fast-paced work culture with the ability to multi-task without missing deadlines or sacrificing quality
- Has a proven track record of account-based marketing success, both in acquiring new business and expanding existing accounts
- Has a scrappy approach to in-market learning that will inform playbook and business cases for greater investment
Support for you, professionally and personally
- Professional growth : We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
- A connected team : Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
- Comprehensive benefits : Grammarly offers all team members competitive pay along with a benefits package encompassing superior health care (including mental health benefits). We also offer support to set up a home office, ample and defined time off, gym and recreation stipends, 401(k) matching, and more.
- For Colorado-based employment: The salary range for this position is $79,000 -- $153,000year; however, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
We encourage you to apply
At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the New York City Fair Chance Act. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.
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Please note that Grammarly's COVID-19 vaccination policy requires that all team members in North America be vaccinated against COVID-19 to meet in person for Grammarly business or to work from a North America hub location. It is expected that this will be a requirement for this role. Qualified candidates in North America who cannot be vaccinated for medical reasons or because of a sincerely held religious belief may request a reasonable accommodation to this policy. For Ukraine, this policy requires team members to be vaccinated or produce a daily negative COVID-19 test administered at the Kyiv hub to work from the hub or attend in-person meetings.
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