EDU Content Marketing Manager
Grammarly offers a remote-first hybrid working model . Team members can work primarily remotely. Teams will meet in person every quarter in one of Grammarly's hubs, currently in San Francisco, Vancouver, New York, and Kyiv. To ensure that teams are able to overlap in their working hours and to meet face-to-face when needed, all team members need to live within three time zones of their direct team.
Grammarly team members who will be collaborating at our New York hub must be based in the United States.
The opportunity
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. Every day, 30 million people and 30,000 teams around the world use our AI-powered writing assistant. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, we're looking for a Content Marketing Manager to join our EDU marketing team. This role will be responsible for creating short- and long-form content that captures interest from educational institution buyers and influencers, supporting Grammarly's strategy to gain global share of EDU organizations and student users and subscribers.
They will be responsible for content planning, creation, and design to support the EDU demand generation and thought leadership strategy. They will drive all online and offline content for the EDU business, driving b2b leads, SEO traffic, engagement, and brand awareness and credibility. This role will report to the Head of EDU/student marketing and work very closely with the EDU/student marketing and sales teams.
This B2B marketer will collaborate across the marketing team, working closely with demand generation, design, and acquisition to fuel interest in Grammarly EDU among our target audience.
Your impact
As Content Marketing Manager, you will work with other new team members to build the education vertical content strategy from the ground up, increasing awareness and credibility among key decision-makers.
In this role, you will:
- Create and manage a content calendar that supports overall EDU marketing strategies
- Collaborate closely with customer insights to develop first-party data from student and educator perspectives that drive high quality content
- Create and manage SEO strategy including blog content for B2B education audience
- Establish a regular reporting cadence and make recommendations for improvement based on results
We're looking for someone who
- Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
- Is driven to create industry-leading, high-quality output with strong results orientation
- Remains tuned in to the market to tap new topic and format ideas based on what will resonate with each persona
- Is naturally creative, from brainstorming content ideas to writing attention-capturing short-form pieces
- Has excellent interpersonal, written, and oral communication skills, especially copy-writing
- Is a natural team player, seeks out cross-functional support, input, and opportunities for collaboration
- Has worked with various content management systems (e.g., WordPress), SEO tools, and social platforms
Support for you, professionally and personally
- Professional growth : We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
- A connected team : Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
- Comprehensive benefits : Grammarly offers all team members competitive pay along with a benefits package encompassing superior health care (including mental health benefits). We also offer support to set up a home office, ample and defined time off, gym and recreation stipends, 401(k) matching, and more.
- For Colorado-based employment: The salary range for this position is $67,000-$123,000/year; however, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
We encourage you to apply
At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the New York City Fair Chance Act. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.
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Please note that Grammarly's COVID-19 vaccination policy requires that all team members in North America be vaccinated against COVID-19 to meet in person for Grammarly business or to work from a North America hub location. It is expected that this will be a requirement for this role. Qualified candidates in North America who cannot be vaccinated for medical reasons or because of a sincerely held religious belief may request a reasonable accommodation to this policy. For Ukraine, this policy requires team members to be vaccinated or produce a daily negative COVID-19 test administered at the Kyiv hub to work from the hub or attend in-person meetings.
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