Email Automation Manager at Udemy

| San Francisco
!Sorry, this job was removed at 3:06 a.m. (PST) on Saturday, February 22, 2020
About the role:
We're looking for an email marketing wizard who is passionate about email marketing strategy and an excellent executional problem solver who get things done. You’re an exceptionally analytical, strategic, and technical marketer who wants to grow our email marketing channel.
About you:
This person will be responsible for planning, developing and managing the implementation of our innovative email marketing campaigns and templates that will be used across the team in our ESP.
Here are some challenges waiting for you: 
How do we automate a complex program of emails, tailored to our users interests and actions, so that we show them the right opportunities at the right time?
How do we build the data architecture in our ESP to be synchronous with our production databases, allowing us to send a completely personalized email to instructors with the push of a button?
How do we ensure that our emails perform beautifully across browsers, devices and the world? 
How can we use video or interactive elements to drive higher engagement with and conversion from our emails?
How do we build innovative features in our emails that will wow our users and motivate them to do more with Udemy? 

Here's what you'll be doing

  • Leverage internal resources and ESP to build dynamic HTML emails, modules and templates
  • Perform set-up, testing and deployment of email campaigns
  • Work closely with our strategic marketing and PMM team, as well as our in-house creative services team in planning, developing and implementing marketing campaigns
  • Be attentive to mobile vs. desktop activity among subscribers and make recommendations to improve campaign performance, with a strong emphasis on mobile
  • Leverage Excel / SQL to measure the results of your campaigns and uncover optimization areas
  • Be on top of email marketing best-practices and industry trends, bring fresh and innovative ideas to the team
  • QA creative to ensure error-free deployment
  • QA data points and queries for accuracy
  • Ensure compliance with CAN-SPAM and GDPR regulations
  • Work closely with Udemy’s Product and Engineering Team to develop features that’ll support email marketing campaigns in the short term and long term

We're excited about you because you have:

  • 4 - 5 years of marketing or technical email experience at a fast-growing internet startup or fast-paced company with an extensive email marketing program
  • HTML & CSS knowledge is required. Javascript or other programming experience is a big plus
  • Experience with Responsys and/or other email service platforms such as Ongage and Sparkpost, as well as familiarity with email marketing concepts, development and implementation are preferred
  • Solid understanding of cross-browser/platform issues, code solutions and email best practices
  • Exceptional project management skills and strong attention to detail
  • A passion for learning, developing and testing innovative email personalization techniques and formats
  • A team-oriented mindset and the ability to work with a wide range of individuals

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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