Rally Health™ is all about putting health in the hands of the individual. It’s our mission, and it drives everything we do, which is to empower people with easy-to-use online and mobile tools that help them take charge of their health and health care, from improving their diet and fitness to selecting health benefits, and choosing the right doctor at the right price for their needs.

Our culture is built on a deep and sincere dedication to helping people live healthier lives. To do this, we are committed to innovating continuously at every level. We know that some of the things we do are not going to work, and that’s okay. We’re not trying to build something that is churn and burn. We’re building something that supports people over their lifetime. Every day, we get to work with amazing people on something that directly impacts the lives of millions of people for the better.

At Rally Health, we believe that two heads truly are better than one. Rallyers understand the importance of communication and collaboration, ensuring that we work we produce is the best that it can be. Every opinion is valid and valued, and we share ideas that elevate the way we work. We know that the big picture and the small details are tied together, and we keep both in mind. Everything we do is executed with our users in mind, so we make sure that all of our work has a human touch. Here at Rally, we take advantage of the opportunity to build strong relationships with each other, because it makes us better. 

We are looking for an Email Marketing Manager to help lead and execute our various email and marketing automation programs. The dedicated team you will be a part of is responsible for the quality and integrity of all member communications (email, push, SMS). We work hard to drive utilization of the tools and benefits that our members have access to.

Your day to day:

• You will have the opportunity to lead strategy, production and operations. Typical projects will include campaign planning, segmentation, configuration of email series for automation, email (and/or push and SMS) execution and QA, reporting and analytics.
• Drive member communication strategy with content, relevancy, smart segmentation and personalization
• Review the competitive landscape and implement best practice methodologies for email and marketing automation
• Contribute to the development of our email marketing roadmap and strategies that support our business objectives
• Participate in strategy planning and provide email metrics forecast to meet business goals
• Build queries and hit the send button on emails to millions of users.
• Guide design work and code email templates in HTML/CSS to be compatible on different email clients, web browsers, and mobile
• Identify and execute on testing opportunities (segmentation, personalization, layout, format, frequency, copy, etc.) to continuously improve email performance focused on user engagement driving towards our KPIs
• Develop weekly, monthly, and ad hoc reporting on email performance
• Provide channel and campaign level analysis; make recommendations to optimize email performance
• Help project manage your projects including: handling email deliverables within engineering and data sprints, clarifying requirements, running the interdependencies, establishing and maintaining effective communication channels with key partners

Minimum:

• 4 - 8 years dedicated email and marketing automation experience
• Hands-on experience with leading ESPs - Salesforce Marketing Cloud (preferred)
• Extensive knowledge of HTML/CSS to create and refresh HTML templates
• Ability to plan, execute, and lead multiple programs at once
• Strong analytical skills and experience in reporting and BI tools
• Deep understanding of databases
• Experience building and running automation programs
• Knowledge of A/B test strategies, multivariate test strategies, and test planning
• Deep understanding of email marketing and changing industry trends, especially for mobile
• Ability to work across various levels of the organization while building trust and cultivating collaboration
• Collaborate, cooperate and manage timelines with all stakeholders (Marketing, Brand, Legal, Privacy, Sales, Data, Product, Editorial), ensuring that their needs are met and goals achieved
• Proven experience leading complex projects
• Ability to work well under pressure, with tight deadlines, and cope with changes
• Ability to multitask and take the lead on several projects simultaneously
• Desire to consistently enhance user communications, bringing new ideas to the table – both strategic and executional
• Excellent communicator
• Incredible attention to detail and an eye for quality
• Process driven

Preferred:

• SQL experience preferred
• The successful candidate will be strategic, tactical and influential.
• Experience in building, managing and leading cross-functional teams.

Why join Rally? On top of an innovative work atmosphere and a chance to help people change their lives, we offer competitive pay, daily catered lunches, and an extensive benefits package for all full-time employees (including medical, dental, vision and 401(k)). In addition, offer the ability to grow, while truly making an impact in the healthcare system.

Rally knows that we are strongest when our employee population reflects the diversity of the world around us, and we are a place where all voices are valued. A diverse workforce will enrich us with the talent, energy, perspective and inspiration we need to achieve our mission. Rally Health believes in a policy of equal employment and opportunity for all people. It is our policy to recruit, hire, train, and promote individuals in all job titles, and administer all programs, without regard to race, color, religion, national origin or ancestry, citizenship, sex, age, marital status, pregnancy, childbirth or related medical conditions, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, matriculation, political affiliation, veteran status, union affiliation, or any other category protected by applicable federal, state or local laws.

Individuals with disabilities and veterans are encouraged to apply. Applicants who require an accommodation related to the application and/or review process should notify Talent Acquisition ([email protected]).

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.