Coinbase has built the world's leading compliant cryptocurrency platform serving over 55 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

The Marketing organization is looking for a Brand Partnerships and Influencer Marketing Manager with experience driving partnership and influencer strategy and execution in a fast-growing, category-defining global company. This person will manage Coinbase’s most strategic influencers and partnerships, evaluate new opportunities and support the broader marketing team to fully utilize and optimize our  influencers and partnerships.  This person should have a strong understanding of the value of influencers and partnerships in driving top of funnel brand awareness and engagement. This role is ultimately responsible for harnessing the power of partnerships and influencers to help tell Coinbase’s story, educate current and future Coinbase users and ensure we are getting the most value from our partnerships and influencers

Success in this role requires that you be operationally minded, creative, digital native, and strategic thinker with a good understanding of partnership and influencer management, digital marketing, and social. You will work closely with Coinbase’s product team on utilization of partnerships to drive education and user acquisition as well as Coinbase’s communications and social leaders to develop a consistent approach to influencer and partnerships across paid, owned and earned media- all with the passion and enthusiasm for building the Coinbase brand and advancing the crypto movement.

What you’ll be doing (ie. job duties):

• Manage relationships for Coinbase’s most strategic brand partners.
• Work with experiential and talent agencies to activate partnerships, events and influencer campaigns
• Prospect, conduct market research, and participate in networking to foster new and long-term partnership opportunities that embody our brand, provide value to core audiences, and align with our larger goals.
• Build relationships with cross-functional teams to deliver best in class programs that deliver on company goals: Growth, Design, Retail, Creative, and Media Agencies, etc.
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations.
• Coordinate lookbacks and post-mortems to discuss and distill takeaways
• Identify and monitor key market and competitive trends
• Help define successful KPIs, monitor and evolve KPIs based on the evolving landscape and company goals.
• Continuously ideate and innovate within the influencer, partnership and social space

What we look for in you (ie. job requirements):

• 6+ years of experience in roles of increasing responsibility at a global consumer brand - either at an agency or internally.
• Demonstrated track record of successful brand partnership activations and an aptitude for bringing fresh, creative ideas to the table.
• Strong project management and agency management skills
• Extensive experience with influencer and social supporting a global company
• Strong written and verbal communication skills, and the ability to bring to life the mission and brand messages with a strong consumer engagement approach
• Collaborative individual who enjoys partnering closely across teams and departments to ideate and create the most impactful activations possible.
• Comfort working in a high growth, continuously evolving environment.
• Strong data and analytical skills and the ability to manage portfolio and make strategic budgetary tradeoffs to accomplish goals
• A strong interest in crypto and a passion to drive the economic freedom it can offer
• Willingness to travel, and ability to work independently and autonomously