Field Marketing Manager, Campaigns & Programs Remote
We believe that when passionate people are able to spend less time struggling with technology, they can spend more time on what matters—like teaching children, running businesses, keeping airports safe, and connecting disaster victims with relief. That’s the real power of simplicity. Cisco Meraki is the leader in cloud-managed IT, thanks to our creative, inclusive, fearless team that is driven to simplify technology so the world can simply work.
As a member of the Field Marketing team, you will be responsible for independently leading high touch, in-person and virtual programs that contribute to pipeline and opportunity creation. This role will be equal parts of developing metrics driven strategy with your manager and building an exceptional experience design. Your goal will be to deliver results through highly experiential live and virtual event marketing campaigns that enhance Meraki’s brand!
What you will do:
- Develop and execute strategic field marketing plans for assigned programs that align with campaign briefs and business goals. This plan is metrics driven and expands Meraki’s reach with prospects while effectively re-engages and nurtures current customers.
- Support Tier 1 field marketing programs as required.
- Exercise influence and negotiation skills, secure early agreement from senior business partners and drive a holistic campaign around events.
- Partner and collaborate with market strategy, integrated marketing and corporate communications teams. Build high value in-person campaigns that deliver high-caliber content and experiences for customers and prospects.
- Partner with go-to-market teams and external agencies as applicable on pre- and post- event execution and deliverables.
- Expertly lead negotiations with internal and external stakeholders affecting assigned programs.
- Think creatively about customer and prospect personas, and build high-caliber event experiences that are above expectations for attendees.
- Speaker management, including facilitating content reviews and connecting speakers to venue and event logistical needs.
- Manage all executional aspects of the field marketing program including team coordination, budget, vendor and agency management and logistics.
- Deliver operational excellence in scaling out field programs across regional and international audiences.
- Report and measure success, develop extensive debriefs, make recommendations and implement improvements.
- Initiate and implement program and operational changes, impacting assigned and team programs and execution.
- Lead out multiple event campaigns consecutively.
You have:
- Proven experience in Field Marketing, Event Management and/or Marketing (4-5 years work experience)
- Demand generation background
- Track record of creative execution of in person experiences and leading and inspiring team success onsite.
- Able to prioritize multiple projects and problem solve in a fast-paced and creative environment.
- Meticulously organized and concise in verbal and written communications.
- Experience working across multiple teams to achieve success.
- Ability to travel up to 20%, domestic and international
#LI-Remote
Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.
At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone