Global Head of Marketing Data

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Canva’s Commitment and Mission


At Canva, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company. We look for many different skills and abilities, as well as how you can enhance Canva and our culture. So, even if you don’t think you quite meet all of the skills listed or tick all the boxes, we’d still love to hear from you! 


Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 100+ million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 


Join us and design your future.


About the role and team:

At Canva our goal is to be insights driven and our Marketing team is no exception. The Marketing Data team provides the data, measurement, insights and actionability across Marketing Groups. We solve a multitude of exciting challenges from acquisition to retention, as well as media mix modeling, marketing attribution and experimentation. We are looking for an experienced marketing analytics leader to drive our global marketing efficiency and effectiveness strategy building out our world class measurement capabilities.


As the Global Head of Marketing Data, you’ll lead a rapidly growing team, tasked with supporting our marketing leadership team and organisation, to drive measurement and insights that support our business goals.


In this role, we’re looking for a strategic thinker who can tackle ambiguous problems, bring definition and clarity to data and measurement for our global marketing activities. You have an analytical mindset and the ability to empathize with the customer. You have exceptional written, visual and verbal communication skills, the ability to manage complex stakeholder environments and a passion for rallying people around a single unified plan.


Reporting into the Head of Data and working closely with the Chief Marketing Officer and as a partner supporting all Marketing Leaders, you’ll lead and build a multi-disciplinary team to drive impact and support 30+ priority markets around the world. As such, key to this person’s success at Canva will be their ability to drive cross-company collaboration and influence key decisions, supporting internal and external stakeholders to realise a world class marketing strategy. They will be a motivated self-starter with the ability to build and manage global teams when extra resources are required. The successful candidate will be a key contributor to Canva’s global mission to empower the whole world to design and do the most good possible.

What you'll do:

  • You will lead and grow a team of marketing data analysts embedded in a Marketing organisation who will support and provide insights and direction to key Marketing partners.
  • Support marketing in the review and redefinition of critical metrics to track the performance of marketing programs. You will support and work with marketing to build a global marketing efficiency and effectiveness strategy and framework spanning media mix modeling, marketing attribution and experimentation
  • Develop a strategy detailing the data enrichment opportunity across our marketing data (1P and 3P) inline with our data governance and ethics standards
  • Work with your marketing partners to establish a robust reporting framework that ties each key area of Marketing to a unified view for the CMO and marketing leadership that powers decision making
  • Provide expert consultation to senior leaders, driving priorities based on a holistic view of marketing, providing the analytics insights that enable them to make informed decisions 
  • Work closely with our commercial finance team to ensure accurate financial reporting and ensure insights drive the financial planning cycles 
  • Work with Operations and Engineering teams to ensure data quality is maintained and drive trust in the marketing data ecosystem 
  • Work with data leaders across the organisation contributing to Canva’s Insights and Metrics strategy and development of key data capabilities supporting both marketing and product areas. 
  • Be a thought leader in new trends in marketing metrics and measurement and for driving effectiveness and efficiency

What we're looking for:

  • 10+ years of relevant experience in analytics, consulting, or related quantitative role; 
  • 8+ years of data analytics team building and management. 
  • Experience of working in hyper-growth and large tech companies (Consumer and SaaS experience ideal).
  • Experience leading and scaling an Analytics capability in a hyper-growth marketing team that is growing rapidly (2-5x) in both team size and spend annually.
  • Knowledge of and experience in measurement, attribution, media mix modelling, uplift testing, user segmentation and creative testing & optimization.
  • Highly numeric with strong communication skills and the ability to communicate highly complex information in clear and simple language.
  • Ability to take ambiguous problems and solve them in a structured, hypothesis-driven, data-supported way.

Being a Force for good. One of our core values at Canva, “Being a force for good” means we are actively working towards a world that isn't just good for a small few, but one that’s good for everyone. We believe deeply that bringing together diversity of thoughts, perspectives and expression is key for building the best product for our equally diverse community. To achieve this, we need to constantly work towards making Canva the best place to work, for everyone.


Working at Canva 


Our culture is unlike anywhere else and we design your #CanvaLife experience to empower you to do the best work of your life.  


Whether you’re in the office, working from home or choosing your own adventure, our benefits for permanent Canvanauts include: 


Competitive health benefits plans to support you and your wellbeing 

Equity packages truly be a part of the Canva journey 401(k) retirement plan with company contribution to support you, with your future 

•Hybrid work model (in-office & from home)

Flexible leave so you can recharge, give back, support others or focus on your own professional development.

Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.

An annual Vibe & Thrive allowance. This is for you to spend on whatever will support your wellbeing and development.. because you know what you need to Vibe and Thrive, better than anyone.

Virtual and in-office wellness benefits including Canva University, Employee Assistant Programs and Fitness & Meditation Classes.

Canva For Good program matching your not-for-profit donations, Force for Good leave (3 paid volunteering days) and a range of sustainability and ethical initiatives to get involved in.


We make hiring decisions based on your experience, skills and passion. Please note that interviews are conducted virtually. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • Objective-CLanguages
    • PythonLanguages
    • ScalaLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • BashLanguages
    • ReactLibraries
    • RxJSLibraries
    • MobXLibraries
    • SpringFrameworks
    • FinagleFrameworks
    • AWS RedshiftDatabases
    • BigQueryDatabases
    • DynamoDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • SnowflakeDatabases
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • OptimizelyAnalytics
    • SnowflakeAnalytics
    • AmplitudeAnalytics
    • dbtAnalytics
    • RedshiftAnalytics
    • Mode AnalyticsAnalytics
    • CanvaDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • Monday.comManagement
    • Custom-BuiltCMS
    • SalesforceCRM
    • Salesforce PardotCRM
    • BrazeEmail
    • Monday.comProject Management

Location

Our San Francisco based team typically spend some of their time connecting in person at our down town co-working space and some of their time working remotely.

An Insider's view of Canva

How does your team reward individual success?

Canva teams set seasonal goals and we celebrate BIG when we achieve each goal. We have celebrated our success by enjoying taco nights, cocktail classes and currently planning a DIY pottery night. Canva also has a very active #kudos slack channel!

Pooja

Partner Success Manager

How do you collaborate with other teams in the company?

Being part of Customer Success., we work closely with other teams including Product, User Voice, and Community Stories. We have the chance to share insights about how our members use Canva across their teams and the value our product brings. It’s inspiring to help shape the product and bring the most value to our users through global collaboration!

Chelsea

Strategic Customer Success Manager

How does the company support your career growth?

Canva enables me to grow by providing workshops and training sessions that have given me a solid foundation for my role. There is a focus to promote from within and provide everyone the opportunity to explore whichever path they choose. Our “Vibe and Thrive” allowance also makes sure our mental and physical health are always taken care of!

Kendall

Sales Development Representative

How do your team's ideas influence the company's direction?

One of Canva’s core values is to Make Complex Things Simple. We find innovative ways to make legal concepts more approachable to non-lawyers and reduce the need to involve Legal with every move. By removing complexities we encourage an environment of trust and openness for our internal stakeholders and our millions of users.

Suhayb

Senior Legal Counsel

What's something quirky about your company?

Season Openers are company events where Canva celebrates our wins and rallies around our goals. They're also some of the most over-the-top and quirky events you'll ever see. On my first day, at my first season opener, I learned about Canva through a Hollywood-worthy parody of "The Office"— I knew then I had found my new home!

Sergio

Design Ops & Studio Lead

What are Canva Perks + Benefits

Canva Benefits Overview

At Canva, our values are at the heart of who we are. They keep us moving forward, together, to achieve our mission of empowering the world to design. The purpose of Canva’s benefits is to empower Canvanauts to invest in themselves and live our values, every single day. Canva’s benefits are based on four key pillars - Environment, Human, Social and Economic. Each of these enhances the Canva culture and enables our team to do the best work of their lives.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Company-sponsored outings
Free daily meals
Canva provides catered lunches on Wednesdays and Thursdays and tacos on Tuesdays for breakfast!
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Recreational clubs
Canva sponsors many clubs including Dance Club, Sports Club, Board Game Club, Wine Club, Music Club, Friday Foodies, Photography Club, and many more!
Relocation assistance
Fitness stipend
Included in our Vibe & Thrive allowance yearly.
Home-office stipend for remote employees
Included in our Vibe & Thrive allowance yearly.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Customized development tracks
Paid industry certifications

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