Lead SEO Product Manager
Course Hero is scaling! We are seeking an experienced, highly motivated, and data-driven Lead SEO Product Manager to own key parts of our SEO roadmap. SEO is a key part of our growth strategy. With 100M+ indexed pages, 1B+ pageviews/year, and 100M+ users/year, we are one of the most visited sites in the world.
In this role, you’ll run experiments, analyze lots of data, and build and execute a cohesive SEO strategy. You will work with dedicated engineering and AI resources to take on on-page technical SEO opportunities at scale. You’ll also collaborate cross-functionally with other product teams to ensure your work is aligned with the rest of the company’s strategy and communicate updates to internal stakeholders.
If you enjoy having a major impact at a corporate level while also helping students graduate around the globe, this role is for you!
Here are some ways you’ll make an impact:
- Develop, prioritize and lead the execution of our technical SEO roadmap alongside dedicated engineers
- Define, supervise and move KPIs, success metrics, and other analytics to gauge SEO and product health
- Collaborate with SEO Strategists to develop winning SEO tactics and strategies that improve the organic search visibility of the product
- Partner with Data Science, Engineering, AI and UX Research to achieve product goals
- Collaborate with our analytics team and use data-driven approaches to help guide your decisions and continuously improve our SEO health
- Run tons of SEO A/B tests, evaluate experiment results and push forward next steps at a rapid pace
- Keep abreast of the SEO landscape, including algorithm updates, standard methodologies, emerging trends, and competitor techniques
Requirements:
- 4+ years of SEO experience
- Working knowledge of HTML, CSS, front-end Javascript, and SQL
- Managed large sites (over 10 million pages) with significant organic search traffic
- Ability to articulate SEO ideas, strategies, and tactics to audiences with varying knowledge of SEO (novices to technical experts)
- Experience running A/B tests and shown success in using analytics to provide strategic recommendations and drive concrete action
- Ability to not only adapt to change but to promote change with passion and creative problem-solving
- Solid understanding of web analytics, algorithm changes, and the nuances of links within the SEO ecosystem
- Deep understanding and experience with Google Search Console and Google Analytics
Bonus Points:
- Familiarity with tools such as Screaming Frog, SEMRush, Botify/DeepCrawl, OnCrawl, SERPmetrics, etc.
- Experience with SEO A/B testing
- Scrum or other agile experience
Benefits & Perks!
- Competitive salary, annual bonus, and RSUs
- Medical coverage, including full dental and vision
- Life and disability benefits
- 401(k) program (US) / retirement savings plan (Canada) with company match
- One month paid sabbatical after 5 years at the company
- Education reimbursement
- Professional development workshops & industry conferences
- Paid parental leave
- Flexible work schedule
- Social responsibility program (volunteer time off and donation matching)
- Annual wellness stipend
- Monthly tech stipend
- Annual family planning stipend
- Monthly snack boxes delivered to your door
- Cell phone allowance
For positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records. Other locations: IL, MA, NJ.
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Equal Employment Opportunity Statement (EEO)
We are an equal opportunity employer and value diversity and inclusion within our company. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or ability status. We will ensure that individuals who are differently abled are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment as provided to other applicants or employees. Please contact us to request accommodation.
About Us:
Course Hero is on a mission to help students graduate, confident and prepared. The online learning platform offers over 60 million course-specific study resources created by and for students and educators, as well as 24/7 tutor help. More than 65,000 verified college educators use Course Hero to collaborate with other faculty and share resources to hone new strategies for instruction. Everyday, students, educators and tutors help more than 20 million students make every study hour count.
We have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty, and we love to learn. Our bold mission is to help students graduate confident and prepared!
We are not the only ones that think we’re onto something big. Course Hero has been recognized as one of the 2021 Top 100 Best Places to Work in the Bay Area, Top 50 Best Paying Companies in the Bay Area, Top 100 Most Transparent Companies, and in the Top 50 Most Transformational Companies in Education Technology. Read up on some of our recent news coverage, blog, and learn more about us to see what it is like to work with our team.
Join us on our mission!
