About Kraken

Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. In our first decade, Kraken has risen to become one of the largest, most successful and respected crypto exchanges in the world. 

We are changing the way the world thinks about finance and our range of successful products are playing a critical role in the mainstream adoption of crypto assets. We continue to trail-blaze into new territory with the introduction of Kraken Bank, providing a more seamless integration between crypto and the traditional financial system. This makes us the first crypto company (ever) to be awarded a U.S. state banking charter. 

Our diverse group of 2,000+ Krakenites are distributed all over the world, united by a shared passion for delighting customers, upholding crypto values and achieving our meaningful mission. We attract people who push themselves to improve, are radically transparent and think differently in order to unlock their potential. 

Crypto is a rapidly evolving industry and we’re just getting started. We’re growing fast and you're invited to join the revolution!

About the Role

Kraken is looking for a Lead Growth Marketing Manager to run Kraken’s organic marketing efforts, owning execution across SEO, social, CRO, and web/app landing pages. 

You will lead a team of organic Growth Marketers and own the execution of their efforts. This role reports to the Head of Growth Marketing.

Responsibilities

• Own organic channel strategy on the Growth Marketing team, including: SEO, organic social, CRO, ASO, and Kraken.com logged out marketing pages. 
• Manage the individual specialists who own those organic channels 
• Perform A/B testing of web pages, app store pages, and create custom pages that support the paid acquisition team
• Own the program management of the web development process
• Support social requests for the Brand and Product Marketing teams 

Requirements

• At least 5+ years of growth marketing experience
• At least 2+ years managing a team
• B2C experience a must
• In-depth knowledge of different digital marketing channels, online marketing tools, and best practices
• Mastery of various attribution tools and systems. Ex: Google Analytics, Branch, etc
• Exceptional presentation and narrative compression skills 
• Crypto experience not required 

We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.

Check out all our open roles at https://www.kraken.com/careers. We’re excited to see what you’re made of.

Learn more about us

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