Chime is the largest and fastest-growing player in the challenger-banking space, providing mobile and online banking technology in the U.S. on behalf of partner banks and facilitating over 10M accounts with no physical branches. We’re a technology company relentlessly focused on helping our members achieve financial peace of mind. That’s why we offer access to an award-winning bank account that doesn’t charge a ton of traditional bank fees, can give members early access to their paychecks, and enables members to grow their savings automatically. And we’re just getting started. We are proud of our mission, devoted to our members, and passionate about applying technology to the challenge of making financial health a reality for everyone.

We have one of the most experienced management teams in Fintech and have raised over $800M in funding from DST, General Atlantic, Iconiq, Coatue, Dragoneer, Menlo, Access, Forerunner, and others. If you’re looking to join a fast-growing company with a beloved, daily-use product and an authentic mission that puts people first, we want to meet you.

About the Role

As a Growth Marketing Manager reporting to the Head of Paid Growth, you will build out an entirely new function on our paid acquisition team. In this role you will own landing optimization and App Store Optimization (ASO), crucial components to Chime’s success. You will create and implement strategy focused on testing to optimize various touch points in the consumer funnel. Chime’s high volume marketing team is guided by a data-driven approach and experimentation. You will collaborate with various stakeholders to interpret the way our audience interacts with our content and implement changes found in your learnings. The impact of your work will not only create wider awareness of Chime, it will directly result in Americans taking control of their own money and saving billions of dollars annually.  

Responsibilities

• Build, strategize, and own the comprehensive testing plan for landing pages, ASO, and ad hoc initiatives 
• Work cross-functionally with Product, Engineering, Creative, User Research, Legal, and the Marketing team to brainstorm and deploy compliant tests to draw meaningful insights on consumer behavior and translate these insights into successful marketing campaigns
• Take an analytical approach to campaign strategy by identifying the most impactful outcomes in order to exceed our KPIs
• Keep Chime’s mission and member’s needs top of mind as you strategize and curate content

Requirements

• Analytical grounding (including Excel and data analysis skills, Looker experience a plus) and thought process in order to both prioritize opportunities and evaluate the performance of tests
• Interpersonal skills with the ability to think and communicate creatively, thoughtfully, and quickly with both non-technical and technical internal & external teams
• Optimizely experience or other A/B testing measurement platform experience
• Risk taker - While A/B iterations are necessary, we also like to think big
• A reputation for developing and maintaining highly collaborative cross-functional internal and external relationships working with designers, product managers, compliance, etc.
• Deep understanding of marketing channels along with their relevant KPIs such as CTR, CVR, and CPA
• 6+ years of relevant experience

What we offer

• Competitive salary based on experience, medical and dental benefits, as well as a 401k match.
• Free snacks and drinks, plus weekly catered lunches. (when back in office!)
• Flexible vacation policy.
• Monthly happy hours and company events.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service.

We know great work isn’t done alone. We’re building a team of individuals to Chime in with their different strengths to benefit our employees and members. We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.