Growth Marketing Manager

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MURAL’s mission is to inspire teams to connect and innovate, while bringing purpose and intention to the craft of collaboration.

MURAL created the Collaborative Intelligence System™ to power cultures of effective collaboration where everyone is connected, contributing, and empowered to deliver business-driving outcomes.

Founded in 2011, MURAL is a leading innovator in visual collaboration for hybrid, remote, and distributed teams. We believe in what we build, and our team of more than 900 “MURAListas” around the world collaborate in the MURAL® app. Our values guide our intentionally inclusive product and culture, which includes collaboration design education and a flexible monthly stipend for learning, wellness, and coworking.

MURAL has raised $200M to date and is growing rapidly to fulfill our mission. The company is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, GitLab, Microsoft, and Atlassian.

YOUR MISSION

As the Growth Marketing Manager you will work closely with Marketing, Product, Customer Success, Sales, and Analytics to optimize our Product-Led acquisition, onboarding, and retention across web and in-app experiences. Working closely with this cross-functional growth team, you will own and drive planning and execution of experiments and lifecycle programs spanning email, web, in-app, and conversational marketing tactics to achieve acquisition targets while increasing online customer retention and expansion.

In this role, you will:

  • Develop and maintain programs and messaging across platforms to optimize the conversion points throughout the acquisition and in-app experience.
  • Work closely with digital marketing and website teams to align growth strategy and experimentation with our inbound and outbound digital marketing channels focusing on increasing efficiency in our acquisition, retention and expansion of our online business. 
  • Leverage e-mail, drift, in-app messaging and other technology for programmatic personalization
  • Partner with Operations and Data/Analytics on experimentation and testing with aligned reporting. 
  • Participate in a cross-functional Growth Squad that spans marketing and product.

YOUR PROFILE

  • Growth or Performance marketing experience for a product-led SaaS company -- 
  • Experience with a high-growth online freemium product and self-serve purchasing
  • Proficient in product analytics, in-app messaging and conversational marketing tools (Heap, Intercom, Drift are all a plus) and strong ability to learn new tools and technology
  • Salesforce and Marketing Automation experience (Marketo is a plus)
  • Analytical acumen and experience using tools like Tableau or PowerBI to report on performance
  • Proven program and project management skills
  • Strong interpersonal, organizational, and collaboration skills
  • Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences
  • Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.)
  • Ability to work successfully with little guidance and comfort navigating ambiguity
  • Cross-culturally aware and sensitive to working with global teams

Ideally you have...

  • When choosing between visual and text, you choose visual.
  • Expertise with Asana project management

#LI-Remote #LI-SS1

Please submit your resume in English.

WHAT WE OFFER

In addition to being part of our quest to help people empower their imagination, we offer:

  • Competitive salary
  • 401K (US only)
  • Company equity
  • Health insurance
  • Fertility benefits
  • MURALvida stipend (for fitness, wellness, learning and coworking)
  • Fully remote team
  • Parental leave
  • End of year closure
  • Design thinking trainings
  • MURAL free forever plan

OUR VALUES

We bring people to our team that care about our mission to inspire and connect creative people globally, and who feel aligned with our values:

  • Make others successful
  • Adapt to thrive
  • Play to wow
  • Think global
  • Experiment like an owner

Practicing equality through imagination work.

MURAL is committed to creating diverse and inclusive workspaces where people can make a positive impact on the world and share their vision of how they achieve it. We are dedicated to working alongside multiple communities to help build this dream and bring it to life. 

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Location

Headquartered in Buenos Aires and San Francisco, our teams are spread across the US, Canada, Spain, Germany, UK, Australia the Netherlands and beyond.

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