The Company:

Leyton is a global consultancy firm dedicated to helping companies of all sizes improve their business performance. Founded in 1997, we have grown to over 1,500 employees in 11 countries, with US offices in Boston and San Francisco.

Currently in the US, our specific expertise is in the implementation and optimization of Research and Development (R&D) Tax Relief and Credits. Our business consultants, technical experts and tax specialists work with a wide range of companies, offering strategic advice on how R&D work can be structured and financed.

We offer real career opportunities in a fast-growing, friendly firm with a dynamic and ambitious team. Our compensation package is competitive and you will be rewarded on the basis of your personal performance, as well as on the basis of the company's overall achievements. For the right candidate, the extensive growth plans for the US offer the opportunity to progress quickly. 

Function of the role:

Reporting to the General Manager of the San Francisco office, the Growth Marketing specialist will support our San Francisco sales teams by creating and maintaining effective campaigns, supporting go-to-market (GTM) strategies and leading our email marketing program.  In this role, you will work with sophisticated sales professionals, business intelligence and marketing teams as we build out our early-stage tech and agriculture (cannabis) verticals.   

 
Main Responsibilities will include:

• Elevating Leyton’s profile across channels and identify ways we can be more effective in engaging with our audiences.
• Creating effective marketing campaigns geared towards clients and prospects, working closely with the Marketing & Sales team(s), graphics and editorial personnel.
• Developing a website and social media traffic plan with goals and benchmarks to meet.
• Optimize website and social media channels for SEO and usability.
• Owning and maintaining site analytics, metrics and campaign reporting, as well as analyze key performance indicators and identify trends.
• Generating reports as needed for Marketing Manager and Management Group to measure marketing’s performance.
• Determine best practices and think creatively on ways to improve our strategy.
• Own digital toolkit/campaign development process end-to-end: from creative briefings, digital channel strategy, creative development, feedback gathering and reporting and learnings
• Perform quarterly content gap analysis and identify content needs
• Be an effective communicator capable of identifying and translating marketing collateral and thought leadership pieces to digital assets
• Lead email marketing testing strategy, testing variables like frequency, subject lines, copy, layouts, and more to drive engagement and conversion
• Partner with internal BI team to automate key metric reporting needs and leverage this data to provide insight and inform strategic decisions
• Design, manage and develop automated & triggered email campaign journeys
• Manage the day to day email & marketing calendar, including asset coordination, QA and development of all campaigns

Desired experience and skills:

• A Bachelor’s Degree is required, and a major in Marketing is preferred 
• Minimum of 3 years’ experience, The ideal candidate should have digital marketing experience appealing to early-stage west-coast tech businesses.
• Proven experience in creating and implementing Virtual Media.
• Demonstrable experience leading and managing SEO/SEM implementation and optimization. 
• Highly creative with experience in identifying target segments and devising campaigns that engage, educate, inform and motivate.
• Must have very strong computer skills, specifically, Microsoft Excel, PowerPoint and Word as well as the Adobe Creative Suite. Familiarity with marketing email systems, Salesforce, Mail Chimp, Active Campaign, Canva, Templafy, and WordPress are helpful. 
• Excellent communication (both written and verbal) and interpersonal skills, are a must. Mature, professional and confident attitude necessary, along with ability to work with all levels of employees. Must be detail-oriented and able to prioritize workload.
• Curiosity, awareness and an interest in science, technology and innovation
• Excellent communication skills
• Enthusiastic team player

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.  

Perks and Benefits

Leyton offers a comprehensive benefits package including health, vision, dental, healthcare FSA, HRA, 401K, pre-tax transit and parking plans, PTO, and observed holidays.  With a culture built on collaborative teamwork, respect and honesty, energy and can-do attitudes, dynamic innovation and excellence, Leyton fosters a supportive and empowering environment. 

Equal Employment Opportunity Policy

Leyton provides equal employment opportunities to all qualified employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  Leyton complies with all applicable federal, state and local laws regarding recruitment and hiring.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.