Next Insurance is a fast-growing startup based in Silicon Valley that is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price. As the leading digital insurtech company transforming small business insurance, we just announced a $250 million new funding round, bringing the company’s valuation to $4 billion and total funding raised to more than $880 million!

Next Insurance is looking for explorers who are filled with curiosity, have the desire to travel the unbeaten path, and realize new heights in providing small business owners with the peace of mind to run their businesses. If you move fast, and are customer-focused and willing to challenge the status quo, Next Insurance might just be your next journey.

At Next, we sell both directly to customers online and through a network of Agents who are appointed to sell next products to their clients.  We are seeking our first ever Head of B2B Marketing to help take our rapidly growing Agent business to the next level. We already have a product that agents love because it helps them write better policies more quickly for their commercial clients.  Now, it’s time to scale our network of agents and drive greater levels of production among all our partners.  

About This Role 

A key leader on the Marketing team, the Head of B2B Marketing will drive Next forward as the go-to partner for agents writing commercial policies.  This role reports into the General Manager, Agency Business and will build a cross functional team of B2B marketers.

About You

You are an experienced B2B Marketing leader that has a strategic mindset and strong ability to execute.  You are inspired by big ideas and are also confident with data, grounding your decisions in numbers.  A strong communicator and collaborator, you have a deep expertise in delivering high impact B2B marketing campaigns and strategies.  You lead your team with focus and clarity.  Most importantly, you are driven to build a high performing brand among agents, positioned to take over this category.

Responsibilities:

• Be the strategic partner to the Agency GM representing the Marketing organization. Work hand in hand to build and scale this highly strategic business for Next.
• Develop a cohesive, data-driven agent marketing strategy that drives Agent business growth; establish positioning, messaging, tactics, and KPIs and track results over time. 
• Partner with the Agent Acquisition Lead to put together end to end strategies that drive new agent acquisition and maximize production.
• Develop campaigns and programs, such as trainings, webinars, paid agency brands campaigns, and new content that generate leads and increase conversion through the sales funnel
• Develop excellent collateral that supports agents in writing with Next
• Engage the Insights team to develop learning plans that deepen our Agent understanding, and partner with Product to improve our tools and experiences
• Refine and execute brand positioning for the Agent channel and ensure brand standards are adhered to across tactics; partner with Creative to launch compelling work 
• Partner with Analytics to develop and maintain a dashboard of metrics to help the entire organization understand Agent Marketing performance. 
• Analyze customer data to identify new opportunities, strengths and weaknesses. 

Requirements:

• A strong track record of building and scaling B2B brands 
• Demonstrated experience in the execution of integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
• An ability to skillfully use data in establishing goals and solving complex problems; experience in KR-led companies a plus 
• Good creative gut with a high bar for work quality and attention to detail 
• Strategic thinker who can also drive the team to execute
• A builder who is comfortable in a high-growth phase company environment with the ability to establish best-in-class industry practices
• Minimum 10+ years of marketing experience and/or related experience with evidence of progress in role
• Minimum 3+ years of management experience
• Experience in SMB and/or Partnership Marketing is a plus
• Bachelor's degree required; Masters degree preferred