Head of Demand Generation and Lifecycle Marketing

| San Francisco
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Head of Demand Generation and Lifecycle Marketing - SFThe opportunity 

Grammarly empowers people to thrive and connect, whenever and wherever they communicate. More than 20 million people around the world use our AI-powered writing assistant every day. All of this begins with our team collaborating in a values-driven and learning-oriented environment. 

To achieve our ambitious goals, we’re looking for a Head of Demand Generation and Lifecycle Marketing to join our Marketing organization. As a senior leader, you will drive overall demand generation strategy and lifecycle marketing for Grammarly. This role will be a key thought partner to the Head of Marketing and be responsible for architecting journeys that guide English speakers from having an interest in the product to being power users and paying subscribers.

Your impact

As the Head of Demand Generation and Lifecycle Marketing, you will help accelerate Grammarly’s ability to drive customer value on a global scale, with significant downside protection provided by a successful and profitable business. 

In this role, you will: 

  • Own and scale the marketing strategies for engagement, retention, and monetization of our global user base.
  • Define and own demand generation strategy, tactics, and performance reporting across the full business-buyer journey.
  • Scale Grammarly’s marketing stack to improve reporting, targeting, automation, and insights capabilities.
  • Drive the marketing mix across digital channels (including owned or paid), as well as offline channels, to meet sales pipeline needs for Grammarly Business.
  • Define customer personas and audience segments, and identify opportunities to engage at key moments of a customer’s lifecycle with Grammarly.
  • Grow a high-performing team, including by developing, recruiting, training, and mentoring talent.
  • Manage external vendor partnerships focused on marketing operations, demand generation, and data enrichment to grow efficacy and impact of the function over time.
  • Partner closely with Sales and the broader Marketing team to manage the lead funnel and sales handoff, build lead scoring capabilities, and report outcomes.
  • Partner with the Analytics team to refresh customer propensity and behavioral models to enable personalized and real-time marketing at scale.
  • Establish cross-functional partnerships with Product, Data Science, Engineering, and Revenue Operations teams to test and deploy improvements to the customer journey.
We’re looking for someone who
  • Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
  • Is hyper-focused on strategy across any time horizon and on delivering strong results.
  • Is able to assess performance, provide guidance to their team, and make decisions accordingly.
  • Searches for reasons as well as underlying trends and causes, then uses this to synthesize decisions and opportunities.
  • Showcases a proven track record of building and scaling personalized marketing and customer journeys across multiple segments and markets.
  • Has a deep understanding of—and the ability to devise—a consistent multi-channel experience for customers.
  • Brings world-class expertise in Demand Generation and Lifecycle Marketing; has a deep understanding of the differences between B2B and B2C marketing; and has foundational knowledge of content marketing, paid media management, and sales motions.
  • Is able to develop and apply relevant playbooks to enter or scale multiple markets, including through localization, positioning, channel mix, and market-specific insights.
  • Can collaborate cross-functionally with Product, Marketing, Sales, and Analytics leaders.
  • Demonstrates the ability to lead and scale high-performance teams, with a strong focus on talent management, skill growth, and strengths-based career development.
  • Works well with ambiguity and can bring others along on a path to clarity.
Support for you, professionally and personally
  • Professional growth: We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
  • A connected team: Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
  • Comprehensive benefits: Grammarly offers all team members competitive pay along with a benefits package that includes superior health care. We also offer ample and defined time off, catered lunches, gym and recreation stipends, admission discounts, and more.
We encourage you to apply

At Grammarly, we value our differences, and we encourage all—especially those whose identities are traditionally underrepresented in tech organizations—to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • StylusLanguages
    • TypeScriptLanguages
    • Objective-C++Languages
    • ClojureLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • MobXLibraries
    • PyTorchLibraries
    • RxJava2Libraries
    • RxJSLibraries
    • scikit-learnLibraries
    • Vowpal WabbitLibraries
    • LeakCanaryLibraries
    • AlamofireLibraries
    • StarscreamLibraries
    • LottieLibraries
    • FlatBuffersLibraries
    • XGBoostLibraries
    • OpenNLPLibraries
    • spaCyLibraries
    • AllenNLPLibraries
    • Node.jsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MockitoFrameworks
    • EspressoFrameworks
    • UI AutomatorFrameworks
    • OpenNMTFrameworks
    • AWS RDSDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce Marketing CloudEmail

Location

Grammarly’s San Francisco headquarters is located downtown, just a 5-minute walk from the Embarcadero BART station.

An Insider's view of Grammarly

What’s the vibe like in the office?

Our values actually represent our team. Discussions about ethical decision-making or tweeting empathetically are common at Grammarly, and I recognize how rare that is.

Celeste

Senior Content Strategy Manager

How do you collaborate with other teams in the company?

We resolve our problems with constructive discussions that are only made possible by the level of empathy and listening skills that team members have here. It makes me happy to know I work with such exceptional people.

Maryna

Engineering Manager

What makes someone successful on your team?

On my team, we have the opportunity to face down interesting technical challenges, like building an in-house data analytics platform. I like that my work can have a major impact on achieving our company goals.

Umayah

Software Engineer

What is your vision for the company?

Writing helps us all achieve personal, professional, and academic success, but effective communication requires talent and time. It can be very challenging, and we may not always be able to effectively express our meaning, convey our intent, and be fully understood—creating a gap with our audience. We’re building Grammarly to close this gap.

Brad

CEO

What projects are you most excited about?

I always feel pumped when I see the positive feedback we get from our users. To know that your work is helping people discover a product that meaningfully improves their lives—it never gets old.

Shanik

Head of Growth

What are Grammarly Perks + Benefits

Grammarly Benefits Overview

Grammarly offers all team members competitive pay along with a comprehensive benefits package that includes superior health care. We also offer ample and defined time off, catered lunches, in-office exercise and yoga sessions, gym and recreation stipends, admission discounts to events and cultural institutions, and more. We frequently take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.

On top of our programs and policies, Grammarly also believes strongly in making sure that a major benefit is the company’s focus on a culture of collaboration and cooperation. We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Fitness initiatives at Grammarly include In-office yoga and sponsored race teams.
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the birthing person and 8 weeks of leave for the birthing partner.
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Grammarly offers employees professional development opportunities like an annual individual budget for training along with the ability to attend job-related conferences and seminars.
Lunch and learns
Promote from within
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