Head of Demand Generation

| San Francisco | Hybrid
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Benchling is the first modern software platform purpose-built for life science R&D. We are helping power breakthrough research on biotherapeutics, biofuels, and biomaterials at leading life science companies and the world's most renowned academic labs.

Over the next 10 years, biotech will fundamentally rewrite the way we live. Gene editing and cell therapy will dramatically change how we treat cancer and other major illnesses. Biofuels and biomaterials will transform the cars we drive, the clothes we wear, and the makeup of everyday objects. Crop science and synthetic biology will produce sustainable and ethical food. Benchling’s mission is to accelerate the research that propels us towards this future, and magnify its impact, through modern software.

Every day, scientists around the world use Benchling in their efforts to solve humanity's most pressing problems. For these scientists, Benchling is the central technology they use to conduct their research.

Benchling was founded by a team of MIT graduates and has raised funding from Benchmark, Andreessen Horowitz, Thrive Capital, and Y Combinator. Our customers include pharmaceutical giants, leading biotechs, and the world's most renowned research institutes.


ROLE OVERVIEW

Reporting to the CMO, the Head of Demand Generation will oversee teams running field marketing, digital marketing, marketing communications, and marketing operations. We are looking for a leader who can mentor and grow the marketing team, develop new account-based marketing programs, amplify the impact of our digital initiatives, and establish Benchling as an industry leader.


RESPONSIBILITIES

  • Own the demand generation and pipeline targets to support the company’s revenue goals.
  • Define a marketing plan, spanning different programs and channels, to achieve pipeline targets.
  • Establish the demand generation model and marketing mix for different market segments from top 10 pharma to biotech startups.
  • Develop new account-focused marketing programs to identify key decision-makers and target them through highly personalized campaigns.
  • Work closely with the sales development team to increase the effectiveness of outbound prospecting.
  • Partner with sales leadership to develop and execute regional/field programs.
  • Define and drive co-marketing programs with product and go-to-market partners.
  • Ensure tight integration of campaigns including but not limited to field events, direct mail, email marketing, digital ads, and outbound prospecting.
  • Grow Benchling’s user summit into an industry event.
  • Identify content requirements across the marketing and sales funnel.
  • Amplify the Benchling brand through PR, social media, and customer evangelism.
  • Obsess over marketing metrics including campaign ROI, account/contact engagement, marketing attribution models, and pipeline/bookings (sourced and influenced).
  • Develop processes to manage campaign timelines, ensure program quality, and define budgets.


YOU

  • 10+ years driving demand generation programs
  • Strong field marketing and enterprise focus, preferably in B2B software or SaaS
  • Experience driving thought-leadership and establishing a new software category
  • Experience with high-touch/executive-level programs highly desired
  • Familiarity marketing a complex, technical product a plus
  • Ideally experienced growth from a startup to mid-size company
  • In-depth knowledge of marketing metrics and measuring account engagement and attribution
  • Experience mentoring and leading marketing teams
  • Strategic and analytical thinker
  • Excellent organizational skills and attention to detail
  • Strong interpersonal, influencing, and relationship-building skills
  • Proficient in Salesforce and marketing systems


OUR VALUES

  • Empower through information. We explain the “why” behind every decision, unless there are highly sensitive circumstances. We're honest about how we're doing, especially in difficult times. We believe that sharing information builds trust and enables better decision-making.
  • Rely on tenacity. Hard work is one of the greatest factors to determine success and is fully under our control. We must make the most of every day by bringing the highest level of determination. Dreaming big is not enough.
  • Raise the bar. Pushing ourselves and others to improve will be uncomfortable and at times result in failure. However, it's critical to our success. We're dedicated to creating a place where everyone feels challenged to improve.
  • Build a lever. We choose to build tools and infrastructure that will help others make world-changing innovations. There's less glory in it, but in the words of Archimedes, "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world."


PERKS AND BENEFITS

  • Monthly health & wellness stipend 
  • Work with a talented yet humble team
  • Meals and snacks covered
  • 401k
  • Medical, dental, and vision insurance
  • Commuter benefits
  • Happy hours, company and team wide social events

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • FlaskFrameworks
    • TerraformFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • AsanaManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • WordpressCMS
    • IntercomCRM
    • PipedriveCRM
    • SalesforceCRM

Location

We're located in the heart of the SF Financial District with an awesome view of the the entire city depending on where you stand in the office. You can get to us easily by BART or bus!

An Insider's view of Benchling

What’s the vibe like in the office?

I think that the company culture is at the center of everything we do. Every single person here is willing to put down what they're doing to support to their colleagues whenever needed. That’s what is particularly special about Benchling. People are always ready to give their best effort, and there's no shortage of laughter or camaraderie!

Madeleine

Customer Support Specialist

What does your typical day look like?

The mission driven culture defines our day to day in the "office" (or Zoom meetings/Slack messaging). I've never worked at a company where there's such a permeating sense of optimism. People are generous with their time and knowledge, but still remain humble. Also, Aloha Fridays keep our vibes in check.

Alex

Implementation Manager

How has your career grown since starting at the company?

One of the main reasons I joined Benchling is I knew I would grow along multiple axes. Benchling gives me the opportunity to explore outside of my role as an engineer. In the short time I've been here, I've had the opportunity to contribute to the company blog, help organize the annual hackathon, and manage part of the internship program!

Steven

Software Engineer

What unique initiatives do you have that encourage innovation?

I’m very excited by our COVID-19 initiatives. In an effort to help ramp up testing, we have partnered with universities and private companies to create a turn-key software solution that powers their sample analysis on Benchling. We’ve made it much faster for any lab that plans to spin up COVID-19 tests!

Nishant

Regional Lead, Professional Services

What projects are you most excited about?

As a co-lead of Benchling's People of Color affinity group, I'm most excited about projects and events that teach and celebrate multiple cultures. On Lunar New Year, our group passed out red envelopes. Many employees were familiar with the tradition, but they learned even more about its significance in Asian cultures from the information we shared.

Chanel

University Recruiting Lead

What are Benchling Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
All employees participate in an Interview Training that, amongst other things, raises awareness around the impact of unconscious bias in the evaluation process and strategies to best mitigate this.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Employees receive unlimited hours per year of paid sick leave.
Office Perks
Commuter benefits
Company-sponsored outings
On top of weekly happy hours & monthly events, Benchlings travel abroad for annual company retreats!
Free daily meals
Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday. Is that the Dinner Bell, JeffyP hears? That's right. Dinner every night at the office for Benchlings after hours!
Free snacks and drinks
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Meditation space
Mother's room
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program

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