Head of Digital Marketing and Demand Generation

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Are you looking for an opportunity where your skills and enthusiasm make a difference and where your voice will be heard? At RingCentral our award-winning environment is high-energy, team-oriented and committed to providing world-class service for its customers. We’re the #1 global cloud-based, communications provider, growing at more than 30% annually and we’re looking for team-members with an entrepreneurial spark! 

RingCentral fosters career development and provides leadership training, education, workshops, and coaching for all employees. RingCentral promotes a healthy work-life balance by providing catered lunch and breakfast on a daily basis as well as a kitchen stocked with a variety of complimentary beverages and delicious snacks.

RingCentral is the largest and fastest-growing pure-play provider in this space, market capitalization of over $18 billion and we are very excited to have surpassed our previous goal of a $1 billion annual revenue run-rate ahead of schedule.

  • “The Engine Continues to Operate Flawlessly, While Extending the Lead with Additional Horsepower” – Craig-Hallum
  • “A solid end to the year but even more to look forward to in 2020” – Goldman Sachs
  • “Becoming the Salesforce of UCaaS” – Guggenheim
  • “Path to Multi-Billions Looks Increasingly Clear” – Raymond James
  • “Execution this Clean is Worth the Premium” – Wells Fargo

Job Description:

We are looking for an experienced B2B marketing leader to lead and scale our Digital Marketing and Demand Generation efforts. Our marketing team is growing and we’re looking for an ideal candidate who possesses a unique balance of strategic, technical depth and strong interpersonal skills with a proven track record of building and executing high-impact performance marketing programs that directly drive revenue efficiently.

Responsibilities:

  • Strategy –Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy. Work with Sales/SDR/BDR to align demand generation with sales efforts. Ensure agreement on priorities, adjusting as required by changing market conditions and emerging opportunities.
  • Execution –Manage the development and execution of all marketing programs to drive leads and ecommerce, and optimize funnel conversion rates. Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition. Utilize the full marketing mix to drive efficient growth across all RingCentral products and different market segments. Take full ownership from ideation through to reporting and analysis.
  • Innovation – Continuously challenge the status quo and look for ways to take performance to new levels. Maintain a constant cadence of testing with rigor of measurement and analysis. Be willing to take risks and experiment, while learning and failing fast as needed. Work across functional teams to develop new business processes to yield improvements in funnel performance.
  • Analysis – Leverage data to understand performance, trends, issues and solutions. Build data-driven recommendations and champion data-driven decision-making. Forecast, measure, analyze and report the impact of demand creation programs and campaigns on MQL, SQL, sales pipeline, revenue and sales cycle length. Leverage analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes.
  • Collaboration – Build a strong trusted relationship with the Sales team and other Marketing teams. Provide cross-functional leadership and drive discussion on key issues on sales pipeline and revenue-generating initiatives. Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, understand challenges and opportunities that Marketing can impact throughout the sales funnel.
  • Communication – Effectively communicate across the marketing and broader organization, sharing project updates, timelines, processes and results, while also championing the marketing team and demonstrating our impact on the business.
  • Technology – Act as key stakeholder and partner with marketing operations to identify where sales and marketing technologies present an opportunity to increase effectiveness and efficiency. 
  • Team – Lead, develop, coach and manage a high-performing team of digital and demand generation experts that spans across SEM, SEO, Affiliates, Display, Paid Social, Email, HQL, Lead Generation, Appointment Setting and Content Syndication. 

Qualifications:

  • 15+ years of B2B performance marketing experience with proven success in managing and executing high volume digital and demand generation programs in a rapidly growing B2B company with a culture of accountability. 
  • Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset.
  • Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes. Used to operating in a velocity business rich with data. Demonstrated experience measuring and managing performance metrics at a granular level to optimize performance at the vendor, keyword, and sub-campaign level.
  • A strong leader with experience building and managing a strong team of marketers while also passionate about the team’s continuous learning, development and growth. 
  • Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions. 
  • A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences. 
  • In-depth experience in marketing analytics, automation and CRM platforms (primarily Omniture, Tableau, Marketo and Salesforce)
  • Bachelor's Degree in Marketing, Economics or a related field is required. MBA is preferred.

About RingCentral

RingCentral, Inc. (NYSE: RNG) is a leading provider of global enterprise cloud communications, collaboration, and contact center solutions. More flexible and cost-effective than legacy on-premises systems, the RingCentral platform empowers employees to work better together from any location, on any device, and via any mode to serve customers, improving business efficiency and customer satisfaction. The company provides unified voice, video meetings, team messaging, digital customer engagement, and integrated contact center solutions for enterprises globally. RingCentral’s open platform integrates with leading business apps and enables customers to easily customize business workflows.

RingCentral is headquartered in Belmont, California, and has offices around the world.

RingCentral is an equal opportunity employer that is committed to workplace diversity.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • Objective-CLanguages
    • PerlLanguages
    • PythonLanguages
    • Salesforce ApexLanguages
    • SqlLanguages
    • SwiftLanguages
    • MongoDBLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularFrameworks
    • Angular.JSFrameworks
    • DockerFrameworks
    • HadoopFrameworks
    • KafkaFrameworks
    • KubernetesFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • ReactFrameworks
    • AWS RedshiftDatabases
    • ElasticsearchDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • NoSQLDatabases
    • OracleDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • GitLabServices
    • Google CloudServices
    • New RelicServices
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • TableauAnalytics
    • CanvaDesign
    • FigmaDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • WrikeManagement
    • HootsuiteCMS
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • Salesforce CPQCRM
    • Constant ContactEmail
    • MailChimpEmail
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • RingCentral MVPCollaboration
    • AsanaProject Management
    • WorkdayProject Management

Location

Our Belmont office is our global headquarters and largest US office. Nestled in the hills of Silicon Valley we're surrounded by the buzz of technology with San Fransisco at your doorstep.

An Insider's view of RingCentral

What are some social events your company does?

Outside of holiday festivities, the biggest program is RingCentral Spirit Week in October. Events are planned for everyday of the week and include interactive webinars, global relay runs, philanthropic giving as well as plain ol' fashion fun. We always has a lot of pride, but this week in particular the orange and blue really shine through!

Allyson

Employee Programs, Manager

What projects are you most excited about?

The diversity initiatives I'm most excited about is a values-based interview for prospective folks. Enabling diverse candidates means having diverse interview panels that reflect the company. These will help candidates and hiring managers ensure that there's a values alignment, which is much more prudent than a "culture fit."

Jedd

Diversity Associate

What’s the vibe like in the office?

Working on my team is really fun! It’s very supportive, we help each other out as much as possible. I was able to work on something, have it built, and use it every day - that’s what I like about it here.

Berto

UX/UI Designer

What are RingCentral Perks + Benefits

RingCentral Benefits Overview

We recognize that our employees come with a unique set of experiences and backgrounds, sometimes "one perk doesn't fit all." RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now. We know our employees power our success and truly value putting our employees' health, wellness and opportunity, first. We value and foster career development, providing leadership training, education, workshops, and coaching for all employees. In addition, we offer flexible PTO and wide range of wellness programs to keep our employees well balanced and refreshed.

Along with our employee stock purchase plans (ESPP) and stock options, RingCentral offers competing health, vision, dental, disability, life and pet benefits to keep you (and your fur friends) at your best! Our employees also receive access to Rethink - a global benefit providing tools and resources specializing in care for children with learning, social or behavioral challenges. We champion all of our working parents and families with paid parental leave and new parent gift bags.

- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs) and Commuter Benefits
- 401K match and ESPP
- Flexible PTO
- Wellness programs including 1:1 wellness coaching through TaskHuman and meditation guidance through Headspace
- Paid parental leave and new parent gift boxes
- Pet insurance
- Employee Assistance Program (EAP) with counseling sessions available 24/7
- Rocket Lawyer services that provide legal advice, document creation and estate planning
- Employee bonus referral program

Culture
Volunteer in local community
Through our CSR program, RCause, we take pride in our commitment to inclusivity, sustainability, and giving back to our communities. We offer employee matching and Volunteer Time Off.
Partners with nonprofits
At RingCentral, we partner with nonprofits that drive impact towards environmental sustainability, social impact and responsible governance.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
We're changing the way the world, works. We offer a flexible work schedule in a hybrid and work from anywhere environment.
Remote work program
RingCentral offers on-site, remote and hybrid work options optimized for the ways we work and live now.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
In purposeful collaboration with our hiring team, our DEI leaders focus on creating a diverse, unique and inclusive environment that reflect across our employee base and management team.
Mandated unconscious bias training
Our dedicated Learning & Development initiatives include Unconscious Bias AND Diversity & Inclusion training which are core to our mission in fostering, educating, and building our inclusive workforce
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
From Black Lives Matter, Women leaders, Pride, Hispanic heritage, Pan-Asian Network & more, these employee-led ERG’s are a unique part of our culture that we take pride in supporting and growing.
Hiring practices that promote diversity
Our active hiring practices don’t discriminate on the basis of race, color, creed, religion, national origin, sex, sexual orientation, disability, age, marital or veteran status.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
RingCentral employees can contribute up to $5000 annually for Dependent Care FSA and up to $2750 for Health Care FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Our pet insurance policy can cover up to 50% of out of pocket expenses.
Wellness programs
Our wellness programs include fitness and yoga classes, meditation and nutrition sessions and more, to keep all our employees feeling their best!
Team workouts
Take a break during the day to do your mind and body some good! RingCentral wellness programs offer virtual fitness classes like yoga, zumba & bootcamp. We also host an annual, global relay!
Mental health benefits
Our employees have access to 1:1 wellness coaching, Headspace, TaskHuman along with Listening & Healing sessions with other employees to foster a culture of understanding, belonging and inclusion.
Financial & Retirement
401(K)
401(K) matching
RingCentral makes a matching contribution of 50% of your first 6% deferred.
Company equity
RingCentral offers stock options as a benefit that vest on a quarterly basis.
Employee stock purchase plan
All FTE receive access to purchase company shares at a discounted price.
Performance bonus
Charitable contribution matching
We offer employee matching for charitable donations and through our Dollars for Doers program, RCause will donate $10/hr on behalf of any employee volunteering at the nonprofit of their choice.
Child Care & Parental Leave Benefits
Childcare benefits
We've added Carrot - Inclusive fertility benefit that supports many paths to parenthood.
Generous parental leave
Return-to-work program post parental leave
Company sponsored family events
RingCentral sponsors family oriented events and activities.
Vacation & Time Off Benefits
Generous PTO
.
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
RingCentral offers employees professional development opportunities.
Lunch and learns
Promote from within
Mentorship program
Our "SaaSy" women leadership ERG offers mentor and mentee programs for our employees to learn from each other, share lessons, experiences and foster new and inspiring work relationships at RingCentral
Online course subscriptions available

Additional Perks + Benefits

We care about taking care of our employees and offering them top tier perks and benefits to fit all of their needs -
offering a wide variety of perks that fit our pillars of wellness: physical, intellectual, emotional, social and financial

What makes our perks special is that they are constantly evolving and adapting to our growing teams - highlighting and celebrating what makes us unique.

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