Head of Growth Marketing

| Remote
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MURAL is on a mission to inspire and connect imagination workers globally.

MURAL is a digital workspace for visual collaboration that connects over 75 percent of the Fortune 100. Teams at global enterprises including IBM, USAA, E-Trade, Intuit, SAP, Atlassian, Autodesk, and GitHub embrace visual collaboration to run more productive meetings and workshops. This leads to a more creative, engaging, and fun way of working together, all in a welcoming, simple-to-use online space.

Headquartered in San Francisco, California, MURAL employs over 700 people around the world. MURAL is on a mission to level up teamwork with imagination so that working together is more fun and innovation happens faster. The MURAL® platform transforms teamwork by making meetings and workshops interactive experiences designed for problem solving, play, and imagination. MURAL has raised $200M in financing to date and is growing rapidly to fulfill its mission.

YOUR MISSION

Product-led growth (PLG) is an essential driver of our business, and we are hiring a leader who will blend curiosity, creativity, data and operational knowledge to develop Growth Marketing at Mural. As the Head of Growth Marketing, you will work closely with Marketing, Product, Engineering and Analytics leadership to optimize our product-led acquisition, onboarding, and retention across web and in-app experiences. 

You will drive cross-functional alignment and planning framework development to facilitate experimentation and analysis to optimize experiences, increase conversion, and product engagement. Operating as a player-coach, you will drive our PLG strategy in marketing, leading a team to execute plans and experiments across email, web, in-app, and conversational marketing tactics to achieve our growth goals.

In this role you will:

  • Lead the team that is responsible for online conversion from acquisition to trial to paid customer. 
  • Develop and maintain programs and messaging across platforms to optimize the conversion points throughout the acquisition and in-app experience.
  • Partner closely with Product, Operations, and Analytics on organization growth strategy, experimentation and testing, and aligned reporting. 
  • Achieve online revenue target, trial, and online user KPIs while improving onboarding and lifecycle experience through experimentation.
  • Drive strategy for analysis and instrumentation across e-mail, drift, intercom and other technology for programmatic personalization 
  • Participate in a cross-functional Growth Squad that spans marketing and product.
  • Work closely with digital, demand, customer lifecycle, and product marketing to align growth strategy with our inbound and outbound marketing programs - focusing on decreasing customer acquisition costs and increasing acquisition, retention and expansion of our online business. 
  • Guide and grow the growth marketing team, establishing clear priorities and working closely with cross-functional leaders to maintain alignment and resourcing for the growth team.
YOUR PROFILE
  • 7+ years of performance or growth marketing experience for PLG or SaaS companies - experience with a high-growth online trial and purchasing motion is essential. 
  • Proficient in product analytics, in-app messaging and conversational marketing tools (Heap, Intercom, Drift are all a plus) and strong ability to learn new tools and technology
  • Successful track record managing a team, 
  • Strong Salesforce and Marketing Automation experience (Marketo is a plus)
  • Analytical acumen and experience using tools like Tableau or PowerBI to report on performance
  • Proven program and project management skills
  • Strong interpersonal, organizational, and collaboration skills
  • Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences
  • Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.)
  • Ability to work successfully with little guidance and comfort navigating ambiguity
  • Cross-culturally aware and sensitive to working with global teams

Ideally you have...

  • When choosing between visual and text, you choose visual.
  • Expertise with Asana project management

#LI-Remote

#LI-VM1

WHAT WE OFFER

In addition to being part of our quest to help people empower their imagination, we offer:

  • Competitive salary and benefits
  • Flexible working hours
  • Ability to work remotely
  • Flexible time off
  • Professional development opportunities
  • Learning stipend
  • Wellness stipend
  • MURAL free forever plan
  • Design Thinking + Facilitation trainings
OUR VALUES

We bring people to our team that care about our mission to inspire and connect creative people globally, and who feel aligned with our values:

  • Make others successful
  • Adapt to thrive
  • Play to wow
  • Think global
  • Experiment like an owner
Practicing equality through imagination work.

MURAL is committed to creating diverse and inclusive workspaces where people can make a positive impact on the world and share their vision of how they achieve it. We are dedicated to working alongside multiple communities to help build this dream and bring it to life. 

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Technology we use

  • Engineering
    • JavascriptLanguages
    • SqlLanguages
    • NodeJsLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • AngularJSFrameworks

Location

Headquartered in Buenos Aires and San Francisco, our teams are spread across the US, Canada, Spain, Germany, UK, Australia the Netherlands and beyond.

An Insider's view of Mural

What are some social events your company does?

We have organized two virtual company retreats in the past year for employees to socialize, have fun and learn new talents. They included virtual escape rooms, dance parties, magic tricks, and more. We currently have a Mindfully MURAL program organized by employees. It includes weekly mindfulness activities that anyone can join.

Laïla von Alvensleben

Head of Culture & Collaboration

How does the company support your career growth?

One of the things that I like the most about MURAL is that I'm given the chance to propose new ideas and projects and see if they work. By doing that, MURAL is always giving me the option to try new things and gain new experiences. At the same time, I can use my learning budget to improve skills that are critical for my role.

Mercedes Castro

Compliance Manager

What are some things you learned at the company?

Since i’ve joined Mural, i’ve learned to experiment like an owner, in more than one way.I’ve created proposals of improvements not only in tech side of things but also on team management. You always have room to propose and to implement new ideas, you have a voice that’s always being heard!

Nicolas Sigal

Team Architect & Staff Software Engineer

What are Mural Perks + Benefits

Mural Benefits Overview

We offer a variety of programs and plans to meet you and your family where you are in life, wellness options to ease your mind and body, flexibility and perks designed to make life a little easier and more fun. Because we know when we’re healthy and happy, we do our best work.

- Competitive salary and benefits
- Flexible working hours
- Ability to work remotely
- Flexible time off
- Professional development opportunities
- Learning stipend
- Wellness stipend
- MURAL free forever plan
- Design Thinking + Facilitation trainings

Culture
Partners with Nonprofits
We offer our product for free to Nonprofits.
Friends outside of work
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
At MURAL we train all our team members, to be sure we are delivering the best hiring experience for our applicants. Sharing best practices to reduce the unconscious bias during the process
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Continuing Education stipend
While MURAL also provide in-house learning programs, an individual learning stipend allows each MURALista the freedom to access learning resources suited to their specific role and development goals.
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