Head of Marketing Operations & Strategy

| San Francisco
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About the team

This is a unique opportunity to drive the business in a cross-functional team capacity. As a Marketing Operations & Strategy Leader, you will be a member of our Revenue Operations Team and will build out our Marketing Operations function, partnering closely with our Marketing team and CMO. You will ensure we build scalable and aligned strategies, designs, and operations cross-functionally. 

About the role

As a Marketing Operations & Strategy Leader, you will be responsible for program management, marketing performance analytics, investment planning, and operational design that will help Miro achieve our breakaway growth objectives. This key Marketing Ops & Strategy leader will be the “Sherpa” to our CMO and Marketing Leaders. You will have a unique opportunity to partner closely with leadership across the organization, with a focus on building fast and iterative customer insights, scaling processes, and informing the right investment decisions. This position will be the primary interface between Marketing and its key partner teams in Sales, Analytics, Business Technology, Finance, and Sales Operations. 

What you’ll do
  • Partner with the CMO and other marketing leaders to set, manage, and execute our Marketing vision while delivering marketing plans to support breakaway growth
  • Manage and balance the global budget; drive fiduciary responsibility; work with all regions to track & report performance
  • Build end to end infrastructure that equips marketing DRIs with clear and actionable data; ensure all campaigns have measurable ROI
  • Develop new attribution and tracking methodologies that measure the ROI of new and existing marketing programs (i.e. paid, organic, field events, nurturing programs, etc.)
  • Own annual planning and budget cycle in alignment with regional marketing leadership and all business stakeholder
  • Develop core performance scorecard for the global organization; support with robust reporting and dashboards; prioritize issues for attention and financial investment shifts and decisions
  • Manage database hygiene and optimization; develop strategy for monitoring and partnering with Business Technology to improve gaps in data health and marketing automation performance
  • Implement and optimize lead/account scoring (behavioral, firmographic, and predictive models) and lead/account routing methodologies to ensure highest quality leads are passed and prioritized appropriately for qualification
  • Build and maintain key relationships with leaders across Marketing (ENT, Growth, Product Marketing), Sales, Finance, Product and RevOps
  • Drive alignment between marketing and sales on joint metrics and ensure operational support for the Sales Development team 
  • Represent and champion Marketing across cross-department SteerCos including IT, strategic planning and RevOps
What you'll need
  • 8+ years of Marketing Ops and/or comparable RevOps / Sales Ops experience at a fast-growing B2B SaaS company 
  • Strong understanding of Marketing technology landscape, measurement, and attribution approaches
  • Experience managing marketing automation platforms like Hubspot or Marketo; as well as with Salesforce
  • Agility and speed in decision making with comfort taking an iterative approach
  • Knowledge of SaaS industry issues, trends, and business models - especially with product-led growth models
  • Strong project management skills - able to prioritize by working closely with the Marketing and Sales teams for best roadmap
  • Demonstrated cross-functional communication and relationship building skills
  • Advocate for diversity and inclusion
What’s in it for you
  • Excellent Medical, Dental + Vision health benefits
  • Scrappy startup environment with hyper growth potential where you’ll learn best in class skills
  • Competitive salaries + Flexible time off
  • 401k matching + Stock options
  • Free lunches + Office snacks
  • Be a part of a culture of learning that will take your professional growth to another level with collaborative + thoughtful team members
  • Distributed team across offices globally in San Francisco, Los Angeles, Austin, Amsterdam, + Perm
About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. With over 8 million users, Miro is trusted by Dell, Cisco, Salesforce, PWC, EY, Deloitte and many more global companies of all sizes.

At Miro, we are a team of dreamers. We look for individuals who dream big, work hard and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves everyday. If this sounds like something that excites you, we want to hear from you! 

Check out our career page for all our open roles or hop onto this Miro board to learn more about us!

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Technology we use

  • Engineering
    • JavaLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • SpringFrameworks

Location

We are located in the trendy SOMA district of San Francisco with plenty of bars and restaurants in the surrounding area!

An Insider's view of Miro

How would you describe the company’s work-life balance?

Just as important it is to get projects out the door, it’s equally important to make sure you’re taking care of yourself. At Miro, we have unlimited PTO. We’re a high performing group, and with that, we see it is equally valuable to do self-check-ins, making sure we’re able to bring our best self to work. I’ve seen so many examples of this. What’s

Casey

Enterprise Marketing Programs Manager

How do you collaborate with other teams in the company?

The Business Operations team at Miro sits under Revenue, but is a resource for the full organization. This means we end up working on programs across the organization- with all departments and at all levels. For example, right now I am working on a company planning initiative with the executive team and on a program to standup our outbound sales mo

Maggie

Business Operations Manager

What are some things you learned at the company?

At Miro I’ve had the opportunity to apply agile practices to how I build and ship partner programs. It’s given me the opportunity to use our product to build programs that add real value to our communities. The work varies from relevant, topical campaigns to long-term sustainable growth initiatives.

Himali

Sr. Manager, Partner Programs & Marketing

What is your vision for the company?

We are building a company that we hope will outlive us for generations to come.

Grisha

VP of Operations

What are some things you learned at the company?

At Miro, I’ve learned new skills to help me and the team collaborate effectively across our geographic hubs, such as remote working strategies, technical collaboration systems, and agile planning. Working with people from so many different backgrounds around the world has been incredibly rewarding.

Josh

Sr. Manager, Business Operations

What are Miro Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Free Daily Meals
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Lunch and learns
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