Head of Product Marketing

| Hybrid
Sorry, this job was removed at 11:42 a.m. (PST) on Wednesday, September 2, 2020
Find out who's hiring in East Bay.
See all Marketing jobs in East Bay
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

From our founding until now, our mission has remained the same: to remove the engineering burden from data teams by standardizing and fully automating data connectors. With Fivetran, your data just arrives in your warehouse, canonical and ready to query, no engineering or maintenance required. As we watch more and more companies leverage our technology to become truly data-driven, we’re proud not only of our growth but also of the fact that we’ve grown without compromising our core values.

Integrity.

We do the right thing, even when it's harder in the short run. We challenge the status quo by reasoning from first principles.

Initiative.

Fivetran belongs to all of us. We take ownership and are accountable for getting things done. Through curiosity, learning, and coaching, we grow as individuals and teams.

One team, one dream.

We share the pains and successes of our customers, partners and colleagues. We seek, gather, and trust a diverse group of teammates with different perspectives to guide Fivetran's progress.

If these values resonate with you, we’d love to hear from you.

Fivetran is disrupting a $10B data integration market through an opinionated yet wildly successful product offering that is cloud native, reliable, and in the middle of the data explosion. This role will lead the story and acceleration of Fivetran through high impact content that connects with users and drives commercial growth. This is a leadership position that will manage a team. 

Product Marketing at Fivetran is responsible for customer and market insights to drive product messaging and positioning, go-to-market strategies, while influencing campaigns to drive product growth. The cross-functional role partners with product, sales, design, communications, and analysts. The role will be deeply familiar with the customer lifecycle to shape the product evaluation, purchase, and expansion experience. Key programs include driving launches, defining growth strategies with integrated campaigns, supporting enablement for sale effectiveness, as well as collaborate with AR and PR teams.

We are looking for a creative, analytical, collaborative product marketing leader to join our fast-growing team.

As Head of Product Marketing:

  • Research, define, and develop go-to-market strategies and messaging for new product and solution offerings
  • Develop thought leadership messaging that distinctly differentiates Fivetran from legacy and modern alternatives
  • Enable and drive sales and marketing growth teams on key use cases, personas, ideal customer profiles, and competitive differentiation
  • Drive and execute engaging content for growth campaigns associated with webinars, events, websites, and emails
  • Shape and own new growth strategies including additional use cases and partner solutions
  • Research and define customer segmentation to reach new markets, users, improve engagement, and drive pipeline through more targeted campaigns and enablement efforts
  • Engage partner teams at a strategic messaging level to drive high impact solutions for co-marketing events and field activities
  • Support competitive analysis for key technologies including win-loss analysis to enable sales and influence product roadmap advances 
  • Lead and develop a team of product marketers through strategic guidance and mentorship

Your super powers:

  • A strong understanding of analytics and data
  • You enjoy talking to and working with data geeks who use various data pipeline and integration tools and personally have experience working with these types of products.
  • In-person or virtual communication expertise. You will be working with users, product managers, sales and marketing at Fivetran across the world
  • You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience
  • You have excellent verbal and written communication skills and experience collaborating with diverse stakeholders from creative to technical
  • Messaging Ownership
  • You will be the storyteller and owner in articulating our product capabilities, you enjoy proactively developing and it will be your job to keep it engaging and insightful
  • Initiative driven, self starter
  • Be an awesome team-mate. We expect each other to take on responsibility, be accountable for results, and be nice. As a result, we have a great work environment where we like and trust each other, enjoy working together, and we want to like working with you

Perks of working with us:

  • 100% paid Medical, Dental, Vision and Basic Life Insurance
  • Flexible PTO
  • 401K match program
  • Pet Insurance -- and yes, you can bring your well-behaved fur babies to work
  • Commuter Benefits to help with transit and parking costs
  • Professional development and training opportunities
  • Unlimited coffee, office snacks and frequent catered lunches
  • Company happy hours and fun team building activities

Fivetran is part of an analytics data stack and the growing ecosystem of cloud based infrastructure companies.

After a five-minute setup, the software replicates data from applications, databases, events and files into a cloud data warehouse. 

The company began with a realization: for modern companies using cloud-based software and storage, traditional ETL tools badly under performed, and the complicated configurations they required often led to project failures. To streamline and accelerate business intelligence projects, Fivetran developed automated connectors that come with ready-to-query schemas and effortlessly deliver data into modern, high-performant warehouses.

To learn more about our candidate privacy policy, you can read our statement here.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Our Office is located in the City Center Complex in the heart of Downtown Oakland. The building sits right above a BART station - 12th St. Oakland City Center.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about FivetranFind similar jobs