Head of Product Marketing
Gen Z is the generation of the side hustle. 💪🏻 They’re creators. 👩🎤 They’re freelancers. 🧑💻 They’re investors. 👩💼 And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.
Step is a next-generation financial services company building a better banking experience to help teens and young adults achieve financial independence and knowledge at an earlier age. We’re on a mission to improve the financial future of the next generation by empowering teens to start their financial journey today. Step is a well-funded Series C company that has raised more than $175M, focused on disrupting the banking industry through a differentiated mobile-first consumer experience.
Teens and families love our product. We eclipsed 1 million customers in just four months after launch and have now crossed 2.5 million customers in our first year on the market. If you’re looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!
The role
Step is looking for an entrepreneurial marketing leader to develop and lead our product marketing strategy and function. This person will be instrumental in our overall growth and product strategy. We are looking for someone who thrives in a fast-paced environment, is an analytical problem solver, and is excited at the opportunity to engage with Gen Z.
What you’ll do
- Develop and lead the Product Marketing Team and strategy
- Lead go-to-market planning and launches that drive measurable results
- Develop and lead a full-funnel lifecycle marketing perspective from ToF awareness through ongoing engagement and retention
- Advocate for our customers through research and discovery work; translate their needs to inform and influence our product roadmaps
- Effectively partner with product, design, customer support, engineering, and other company functions
- Oversee and lead the team’s development of annual and quarterly plans to drive growth across the customer lifecycle to generate high impact and meaningful learnings.
What we’re looking for
- 7+ years experience in marketing; 5+ of those years in product marketing
- Product marketing experience at a B2C tech and/or consumer app
- Experience building and managing a nascent product marketing team
- Ability to craft a clear and compelling narrative for unique audiences
- Analytical and experimental mindset can use and leverage data and insights to brainstorm ideas, make decisions and drive growth
- Strong cross-functional skills and ability to work with a wide range of individuals
- Curiosity and hunger for solving difficult problems
- Competitive salary based on experience, with full medical and dental benefits 💸
- High potential for growth 📈
- Stock in an early-stage startup 🤩
- Flexible WFH and vacation policy 🏝
- Employee referral program 👯♀️👯
- Monthly stipend for Step Card testing ☕️
- 401K plan 💪🏻