Next Insurance is a fast-growing startup based in Silicon Valley that is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price. As the leading digital insurtech company transforming small business insurance, we just announced a $250 million new funding round, bringing the company’s valuation to $4 billion and total funding raised to more than $880 million!

The Head of Web Marketing is responsible for managing and optimizing the end-to-end website content and performance through deep customer understanding, robust experimentation and focused execution. This includes creating and managing content/optimization calendar for the entire marketing organization, defining value propositions on the website, optimizing conversion rates, and strategically balancing technical & creative needs as well as short & long term benefits.

This role reports to the Head of Lifecycle Marketing and collaborates closely with Performance/Lifecycle Marketing, Website Product/Content Writer and Brand/Product/Creative Marketing.

Key Responsibilities

#1 Conversion Optimization

• Create marketing strategies & tactics for website PM to maximize conversion from visitor to purchase.
• Create optimization calendar and document process and timelines to govern new tests for PM/marketer.
• Build a robust conversion monitoring mechanism with analysts to keep track of conversion rate for thousands of different customer segmentation.
• Hands on Google Analytics web traffic path analysis
• Hands on Google Optimize A/B test
• Partner with the website PM to monitor/optimize website performance.
• Partner with the website PM to build new website optimization requirements.
• Partner with the performance marketing channel managers to monitor/optimize campaign performance

#2 Content Management

• Elevate the quality and performance of the Next website for new and returning users
• Understand and design for the user journey through our site over their lifetime
• Build website information architecture that connects marketing content strategy with product sitemap. 
• Develop guidelines and development strategy for Campaign and Product landing pages
• Create content calendar and document process and timelines to govern new content for writer/designer.
• Work with brand team to define how to best communicate value proposition on our website, align to our product positioning, brand voice, and campaign strategies.
• Take a data driven approach to defining priorities for website development and optimization
• Identify asset needs and initiate briefing through handoff and QA for product, promotions and content updates based on marketing calendar.
• Partner with the website PM to ensure all images, copy, products and promotions are functioning and rendering properly.
• Partner with the website PM to build new website architecture, flow, layout and feature requirements.

Desired Skills and Experience

• 8+ years experience of website business/revenue owner in B2C eCommerce environment
• Must have website information architecture & sitemap design experience.
• Must have in-depth Google Analytics experience.
• Excellent in CRO conversion rate optimization
• Excellent in creative review, messaging and content evaluation
• Hands on experience in CMS tools, such as AEM, Drupal, WordPress...
• Hands on experience in A/B testing tools, such as Google Optimize, Adobe Test & Target…
• Hands on experience in Tag management tools, such as Ensighten, Tealium, Google Tag Manager...
• Working knowledge of HTML/CSS
• Working knowledge of SEO

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.