Influencer Marketing Manager

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Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

Coinbase is looking for an influencer marketing manager to lead strategy and execution for our growing influencer and creator channels. You’ll be responsible for scaling and nurturing Coinbase’s creator relationships on key channels such as YouTube, Instagram, TikTok, Twitch, and more. You’ll work directly with creators to promote Coinbase’s brand and products, with a focus on driving measurable user acquisition and consideration. The right candidate will have experience working with creators to drive marketing results across the full funnel and have a strong understanding of key cultural moments and people that align with the Coinbase brand. 

What you’ll be doing (ie. job duties):

  • Strategizing, planning, and executing creator marketing initiatives at scale on our core social channels — Instagram, YouTube, TikTok, Twitch, and more
  • Defining creative strategy for branded content, including writing creative briefs and pitching bespoke concepts for key creator relationships
  • Build reporting and generate insights on the impact creator marketing activities and branded content, provide a POV on the most effective ways to measure the channel 
  • Producing branded content with creators to to support product launches, major marketing moments, and paid marketing 
  • Partner closely with paid social channel managers to produce branded content to support user acquisition and to amplify organic creator posts
  • Build relationships with key social network partners to scope features and to derive insights that give Coinbase a competitive advantage in creator channels 
  • Work cross functionally with Brand and Partnerships team to vet, scope, and define high visibility celebrity and creator opportunities 

What we look for in you (ie. job requirements):

  • 3-5 years working in influencer marketing either in an  in-house role or in an agency setting
  • Exceptional written and verbal communication. Must be able to negotiate and communicate effectively with multiple internal and external stakeholders, including agents, creators, and vendors 
  • Strong creative sense and ability to think outside of the box, able to quickly adapt creative and concepts to shifting cultural moments 
  • Strong proficiency in using data to define approaches to measuring creator channels 

Nice to haves:

    • Experience marketing fintech or crypto products
    • Built or managed an influencer affiliate program or ambassador program from the ground up
    • Experience with paid promotion of branded content

REQ ID: R23670

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@ coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here). Please contact accommodations@ coinbase.com for additional information or to request accommodations.

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