YOUR MISSION

As an Integrated Marketing Campaign Manager, you will be a critical member of the MURAL marketing team. This role will drive identification, planning, and execution of integrated marketing campaigns in alignment with our revenue goals. An expert collaborator and natural program manager,  you will develop and deliver cohesive go to market programs that thoughtfully orchestrate and effectively leverage our marketing channels to drive acquisition and expansion revenue. 

As a cross-functional leader, you will apply strategic thinking, problem-solving skills, and collaboration to align and execute integrated campaigns, orchestrating multiple teams towards success. You will partner with Digital, Operations, Content, Partner, Product Marketing, Account Development, and Revenue teams to create alignment on strategy and facilitate processes for efficient execution. You’ll lead program retrospectives, examine the efficacy of programs on a financial and execution basis, and report on impact. 

In this role you will:

• Create, plan, and execute integrated marketing campaigns and programs spanning digital, web, email, in-app messaging, content, social and events in support of MURAL business strategy
• Drive and manage the integrated planning process with Product marketing, Content Marketing, Brand & Creative, and Marketing Ops
• In addition to engaging with cross-functional team and executives, engage directly with partners and customers to coordinate activities aligned to integrated programs
• Project manage programs to the task-level detail, and manage input and approvals of assets ( emails, landing pages, promotion messages). 
• Use creativity and be proactive to launch programs built to engage target accounts

YOUR PROFILE

• 5+ years of experience working on Demand marketing programs in a SaaS company
• Experience with the Enterprise SaaS sales cycle
• Strong Salesforce and Marketing Automation experience (Marketo is a plus)
• Analytical acumen and experience using tools like Tableau or PowerBI to report on performance
• Excellent communication skills, including reading, writing, and speaking to a wide range of needs and audiences
• Ability to work in a cross-functional environment to deliver results and collaborate comfortably with senior leaders across Marketing, Sales, Finance and other functions
• Understanding of marketing functions in a B2B environment (i.e., field marketing, digital marketing, etc.)
• Proven program and project management skills
• Ability to work successfully with little guidance
• Cross-culturally aware and sensitive to working with global teams
• In the future, willingness to travel

Ideally you have:

• When choosing between visual and text, you choose visual.
• Have expertise with Asana project management

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