Integrated Marketing Manager

| San Francisco
The Integrated Marketing Manager will support the integrated marketing function for all of Udemy’s global student campaigns that promote awareness and engagement. This role will own the integrated marketing calendar, partnering with key stakeholders to make sure Udemy is providing a consistent and compelling narrative for students, while working within bandwidth capacities, driving towards forecasted revenue targets. S/he will be partnering closely with CRM/promo strategy team to understand offers and segmentation, campaign goals, etc. S/he will ultimately be responsible for managing the campaign process - from kickoff to execution, writing creative briefs, partnering with the creative team to bring the campaign to life, and aligning with channels team members to QA campaigns to execution. By applying deep knowledge of the business and marketing, this person inspires a cross-functional team of stakeholders to create compelling campaigns that excited students to purchase and learn content to reach their goals and bring Udemy’s mission of improving lives through learning to life.
#LI-SD1

Here’s what you’ll be doing:

  • Own and maintain a cross-channel integrated marketing calendar
  • Create campaign briefs that communicate the purpose and goals of the campaign, drive the implementation through project plans and deliver quality programs on-time and on-budget
  • Work cross-functionally with CRM, marketing strategy, and channel leads in developing campaigns that align with existing customer segmentation and monthly revenue targets
  • Partner with CRM/Promo strategy team and with country general managers to gain insights for regional marketing campaigns that still align with our overall Udemy brand
  • Build marketing plans that span across affiliate networks, paid acquisition, paid search, email, mobile, and onsite, among other traditional channels
  • Propose creative concepts to leadership for big retail moments
  • Work collaboratively with designers and copywriters, providing feedback and insights that help the team deliver on the campaign strategy
  • Collaborate with internal stakeholders to translate campaign performance into reports including marketing briefs, competitive analyses, and campaign recap decks
  • Assist in launching brand refresh

We’re excited about you because you have:

  • 3-5 years of experience in integrated marketing
  • Experience aligning on strategic direction and supporting global promotional strategy that requires input from multiple teams
  • Able to draw insights from data and create compelling campaigns that align with company goals
  • A good balance of creative, strategic and operational thinking
  • Proven ability to execute and deliver projects successfully in a dynamic environment
  • Solid analytical skills
  • Detail-oriented with outstanding organizational skills
  • Strong writing and verbal communication skills
  • Able to jump between strategy and hands-on execution seamlessly
  • Exceptional collaboration and influencing skills with proven ability to get things done

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 50 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany Committees
Open Office Floor Plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious Bias Training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and Learns
Promote from Within
Continuing Education Stipend
Time Allotted for Learning
Online Course Subscriptions Available
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