Integrated Marketing Manager
OVERVIEW
Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for getting more people to shop for groceries using Instacart. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals.
ABOUT THE JOB
- Responsible for driving integrated marketing plans across the company.
- Identify key marketing opportunities, partner with CMO and cross functional teams such as Product, Engineering, Marketing, Data Science, Operation teams to plan, execute and report on outcome to the company
- Partner with channel owners, shopper marketing, Partner/retail marketing to develop channel strategies and plans in order to execute integrated marketing campaigns
- Track, report and share integrated marketing campaign performance with internal stakeholders on a regular basis
- Partner with Data Science team, channel leads and product/engineering teams to conduct marketing experiments and AB tests if appropriate during integrated marketing execution
- Prioritize initiatives with internal stakeholders across Marketing, Product, Engineering and Data Science
- Serve as a the main POC for all things related to integrated marketing, program/project plan in order to execute and deliver world class integrated marketing executions
ABOUT YOU
- 5+ years of marketing and/or analytics experience at a fast growing consumer brand
- Excellent quantitative and data analysis skills
- Thorough understanding of acquisition and retention marketing fundamentals
- Experience working with cross functional teams and creating alignment
- Ability to thrive in a fast-paced and dynamic environment
- Bachelor’s degree or equivalent
- Bonuses:
- Experience in the on-demand economy
- Proficiency in SQL