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Course Hero
Course Hero's mission is to transform studying into a seamless experience for every course.
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Lead Growth Marketing Manager

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Course Hero is scaling! If you enjoy being the pioneer in building engagement loops, then our Lead Growth Marketing Manager is the role for you! We're looking for an ambitious Lead Growth Marketing Manager to manage the consumer lifecycle - starting with the email journey, and eventually expanding to push notifications and in-app messaging. 


This role will be focused on designing and executing marketing programs that educate users about Course Hero features - surfacing the amazing (and relevant) study resources from our library of 40M+ docs, and nurturing them towards higher levels of engagement. The ideal candidate should have proven success building and managing a variety of lifecycle/retention marketing programs, an entrepreneurial attitude, and strong analytical skills.


This is an extremely cross-functional role working closely with Analytics, Product, Design, Marketing Operations, Data Science, and Legal teams.


Here are some ways you'll make an impact!



  • Analyze all aspects of our user journey and develop the lifecycle marketing growth roadmap to help achieve our engagement goals
  • Build and optimize lifecycle marketing triggered email programs nurture campaigns to increase activation and engagement
  • Develop a robust experimentation pipeline, partnering with User Research and Business Intelligence to uncover user insights, create experimentation roadmaps and execute rigorous A/B tests to optimize program effectiveness.
  • Create and optimize segmentation and content personalization strategies by leveraging user insights and business data.
  • Build engagement loops that increase network effects, drive activation, retention and loyalty. You will use your understanding of our audience to tailor these experiences to each segment to deliver measurable business impact.
  • Partner with Product, Engineering and Data Science teams to increase user activation and engagement (including email performance through better tooling, automation and personalization)


Are you our next Lead Growth Marketing Manager?



  • You’ve earned a BA/BS degree and you have 7+ years of relevant work experience in growth marketing, email marketing, or related, with demonstrated experience in developing and analyzing email lifecycle
  • Strategic and analytical thinker, who can also execute
  • Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
  • Proven ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering and Product Marketing
  • Thrive in fast-paced environments and can adapt quickly to shifting priorities
  • You’re comfortable in analytics platforms like Google Analytics, Amplitude, Tableau


Bonus Points:



  • Have hands on experience in email marketing
  • Have growth product manager experience


About Us:

At Course Hero, we have an awesome team and a truly engaging culture. We are customer-focused, collaborative, responsible, gritty and we love to learn. Our bold mission is to help students graduate confident and prepared!

 

We are not the only ones that think we’re onto something big. Course Hero has been recognized as the 278th Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500 and also 2019’s One of the Best Places to Work in the Bay Area by the Bay Area News Group. Read up on some of our recent news coverage, blog, and learn more about us to see what it is like to work with our team. 


Benefits & Perks! 



  • Competitive salary and stock options
  • Full medical coverage (medical, dental, vision)
  • 401(k) program with match
  • Education Reimbursement
  • Quarterly team events and outings (Sporting Events, Escape Rooms, Go-Kart Racing, Karaoke, Bowling and much more!)
  • Free lunches twice a week, on-site cafe discount, plus an endless snack and drink supply
  • Onsite gym – Pacific Shores Center – Classes – Pool – Spa – Rock Wall - Massages!
  • Commuter benefits, shuttle service from Redwood City, and cell-phone allowance

  • 10K Local Move Program to move within 10 miles of our office!

  • 16 weeks of paid leave for maternity or paternity

  • 8 hours per quarter paid time for volunteering for a cause of your choice
  • Front row seat to Master Educator lectures – check out videos on our LinkedIn Career Page


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Cece Liu
Director of Product
INSPIRING CURIOSITY
A culture of learning creates better outcomes
The universal search for knowledge is driven by a person’s individual desire to understand the world. That’s why Cece Liu and her peers at Course Hero leverage AI and machine learning to create educational paths tailored to each student’s unique needs. To succeed in this, the company hosts regular hackathons and interactive lunch-and-learns to inspire and inform team members and to create a space to discuss the latest industry news and trends. For Liu, this frequent exchange of knowledge fosters an environment defined by experimentation and progress. “All of these efforts create a culture that values continuous learning and innovation,” she said.
The universal search for knowledge is driven by a person’s individual desire to understand the world. That’s why Cece Liu and her peers at Course Hero leverage AI and machine learning to create educational paths tailored to each student’s unique needs. To succeed in this, the company hosts regular hackathons and interactive lunch-and-learns to inspire and inform team members and to create a space to discuss the latest industry news and trends. For Liu, this frequent exchange of knowledge fosters an environment defined by experimentation and progress. “All of these efforts create a culture that values continuous learning and innovation,” she said.
By utilizing technology to meet students where they are and provide the most efficient and contextual study experience, we can improve learning outcomes.
Josh Tyler
Executive Vice President, Engineering
Values On Display
Camaraderie impacts more than just culture
While transitioning to a remote-first workforce, leadership knew the culture would change so they gave their employees the opportunity to own that change by allowing them to create the culture they desired. “The approach was not only intentional, but has been met in extremely positive ways,” said Josh Tyler. Now most social groups and activities are organized by employees — not the company. That brand of tight-knit collaboration has proven especially useful while migrating Course Hero’s codebase to microservices or tackling service disruptions that affected much of the Internet.
While transitioning to a remote-first workforce, leadership knew the culture would change so they gave their employees the opportunity to own that change by allowing them to create the culture they desired. “The approach was not only intentional, but has been met in extremely positive ways,” said Josh Tyler. Now most social groups and activities are organized by employees — not the company. That brand of tight-knit collaboration has proven especially useful while migrating Course Hero’s codebase to microservices or tackling service disruptions that affected much of the Internet.
Decisions are made in the best interest of our customers, people take responsibility for creating successful outcomes, and everyone shows grit as we navigate the challenges together.
Jyoti Shete
Senior Staff Software Engineer
Continuously Growing
Engineering confidence while rising the ranks
It’s vital to continue learning throughout one’s career. Unfamiliarity with new technologies may give way to imposter syndrome, especially as a new hire. Jyoti Shete expressed doubts in her abilities to her manager. This opened up empathetic conversations. “I realized the importance of letting go of performance while in the learning phase,” Shete said. This helped Shete advance in the ranks to senior staff engineer, a role created by leadership for those who prefer to stay on a technical path instead of management. Now she’s developing large-scale, robust systems using complex technologies.
It’s vital to continue learning throughout one’s career. Unfamiliarity with new technologies may give way to imposter syndrome, especially as a new hire. Jyoti Shete expressed doubts in her abilities to her manager. This opened up empathetic conversations. “I realized the importance of letting go of performance while in the learning phase,” Shete said. This helped Shete advance in the ranks to senior staff engineer, a role created by leadership for those who prefer to stay on a technical path instead of management. Now she’s developing large-scale, robust systems using complex technologies.
There are several opportunities at Course Hero to continue improving as an engineer, get mentorship, and add value to the business, teams, and team members we have.

What are Course Hero Perks + Benefits

Course Hero Benefits Overview

We foster a culture that promotes a healthy work-life balance and encourages wellbeing and personal development. Our employees are fans of our virtual-first work environment (bye bye commute), employee experience that extends beyond the office and holistic wellness, health, family planning and leave benefits. Check out our perks and benefits to see how we care for our people.

Culture
Volunteer in local community
Course Hero employees participate in local volunteer activities, such as the Second Harvest Food Bank, Life Moves, etc.
Partners with nonprofits
Course Hero partners with non-profits like iMentor and continuously finds ways to volunteer or work together with others.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Course Hero has a dedicated wellness committee that sets up weekly and monthly events.
Team workouts
Course Hero has on-site yoga and fitness classes taught by other Course Hero employees.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Course Hero will match $1 for $1 up to $1,000 each calendar year to support a cause of your choice.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Bereavement leave benefits
Office Perks
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees receieve free lunch on Tuesday, Thursday.
Company-sponsored happy hours
Onsite office parking
We offer employees free parking in our parking lot.
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Our perks and benefits stem directly from employees themselves. Our People team sends out an engagement survey every quarter and make internal changes to our perks based on data stemming directly from our engagement surveys!

View full list of perks + benefits
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