Lifecycle Marketing Coordinator

| Remote
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Who We Are:

Okcoin is one of the world’s largest and fastest growing cryptocurrency exchanges. We help millions of people buy and sell bitcoin, and over 30 other crypto assets every day — but our work is a whole lot more than that. We’re building an inclusive future of finance, one that opens new opportunities to learn financial literacy, store value, and build wealth for everyone.

Ready to help the next billion people experience the future of finance with us? Come on board. We have offices in San Francisco, Miami, Malta, Hong Kong, Singapore and Japan. Even though this role is listed in San Francisco, we are remote friendly and believe in you working wherever you work best. 

About the Team: 

We’re seeking a talented and passionate Lifecycle Marketing Coordinator to join our Growth team. Candidates should be experienced, willing to collaborate, adapt and learn. We’re a new team and growing rapidly. This is a great opportunity to get involved with more entrepreneurial professionals who are disrupting the traditional finance industry. Understanding user and stakeholder needs, as well as ingenuity and creativity are vital as we’re driving improvements to our products, user experiences and engagement.

About the Opportunity: 

  • Develop and manage lifecycle, promotional & product campaigns across multiple growth channels (email, sms, push, in-app notifications)
  • Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
  • Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
  • Manage targeting and segmentation for each campaign
  • Liaise with various stakeholders across other business functions (product, growth, community, design, copywriters)
  • Liaise with management in developing a monthly campaign calendar
  • Submit promotional payment requests in our finance management system

What You’ll Be Doing:

  • Develop and manage lifecycle, promotional & product campaigns across multiple growth channels (email, sms, push, in-app notifications)
  • Manage execution of data-driven campaigns in partnership with internal stakeholders to ensure business objectives are met
  • Manage campaigns end-to-end, including strategy, targeting, set-up, testing, execution, reporting and optimization
  • Manage targeting and segmentation for each campaign
  • Liaise with various stakeholders across other business functions (product, growth, community, design, copywriters)
  • Liaise with management in developing a monthly campaign calendar
  • Submit promotional payment requests in our finance management system

What We Look For In You:

  • 2+ years of marketing experience executing and managing global campaigns, ideally in the fintech space.
  • Advanced project management skills and the ability to manage multiple priorities and deadlines.
  • Experience collaborating with different stakeholders from multiple verticals.
  • Great communication and presentation skills.
  • Strong copywriting skills.
  • Experience creating personalized customer lifecycle journeys.
  • Experience with QA processes and scaling best practices.
  • Flexible daily/weekly schedule.

Nice to Haves:

  • Crypto experience or a willingness to learn
  • HTML/MJML experience or a willingness to learn
  • Appetite to expand growth skills in SEO and growth

Highlights of Perks and Benefits: 

  • Market competitive total compensation package
  • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)
  • 401K with company contribution
  • Flexible PTO policy, company paid holidays, and flexible hours
  • UberEats Program
  • Paid Parental Leave
  • Employee Referral Bonus Program paid in BTC
  • Company Donation Match
  • More surprises when you join!

Okcoin Statement: 

Okcoin is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or

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Location

150 Spear St, San Francisco, CA 94104

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