Lifecycle Marketing Lead

| San Francisco
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The Challenge
Let’s face it, managing personal finances is hard. 70% of Americans struggle with at least one aspect of financial stability, 1 in 5 has no retirement savings, the average college student graduates with $37,000 in student loans, and the national credit card debt is over $1 trillion. At Digit, we’re building a smart financial assistant to help make financial health effortless for everyone.
The Role
We are looking for a creative and results-driven Lifecycle Marketing Lead to help us deliver outsized value to our members and drive member retention. As our first lifecycle marketing hire, your charter is to lead the strategy, planning and execution of all our cross-channel communications. You will be responsible for delivering the right message via the right channels at the right time to the right member across their Digit journey. Through your work, you'll make significant contributions to enable Digit to fulfill its mission.
If you're passionate about making a meaningful difference in people's lives in partnership with a smart, driven and fun-loving team, we're excited to meet you.
Here are some ways you’ll make an impact:

  • Lead the strategy, planning and execution of our email, push, sms and in-app member communications
  • Build and scale evergreen, promotional, and other trigger-based lifecycle campaigns
  • Establish processes to work cross functionally, scale and automate flows, and test, learn and optimize campaigns
  • Work closely with product marketing, product, design and content to build a lifecycle member engagement experience that delivers meaningful value to our members

Are you the candidate we are looking for? (Requirements for the role)

  • 8+ years of marketing experience, with 5+ years in lifecycle marketing
  • Proven ability to establish and scale lifecycle campaigns across push, email and in-app
  • Experience working with a CRM platform, preferably Iterable
  • Excited by strategy and creative ideation, while also being results driven
  • Experience working at a name brand, consumer technology company
  • Confident when it comes to the execution (operations, experimentation, analytics)
  • Ability to communicate (written and verbally) with precision, clarity and respect

What we offer you:

  • Competitive salary and stock options
  • 100% paid medical, dental, & vision benefits
  • 100% paid life & disability insurance
  • Fertility Reimbursement
  • Catered lunches with unlimited snacks and drinks
  • Commuter and wellness benefits
  • Unlimited vacation policy
  • 401k plan
  • Collaborative workspace

Who We Are:
We want to eliminate the stress and anxiety people feel about their finances so they can focus on what’s most important in their lives. We first mastered saving for people's near-term goals, helping our members automatically save $3.5 billion. Today, we are harnessing our groundbreaking machine learning and personalization technology to give our members an automated smart financial assistant to manage all of their personal finances.
We’re committed to doing the best work of our lives, together. Come see if we're the right team for you.
Digit is a proud equal opportunity employer and we believe that a diverse and inclusive workforce is an imperative. We welcome people of different backgrounds, genders, races, ethnicities, abilities, sexual orientations, and perspectives, just to name a few. We do not discriminate based upon any protected class and we encourage candidates of all identities and backgrounds to apply. Digit considers qualified applicants regardless of criminal histories in accordance with the San Francisco Fair Chance Ordinance.
Digit is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • FigmaDesign
    • JIRAManagement
    • GithubManagement


Our new offices are located downtown in the Financial District, near multiple points of public transportation as well as popular bars & restaurants.

An Insider's view of Digit

What are some social events your company does?

I joined Digit last summer before our annual retreat Camp Digit. I had a blast, and felt so lucky to be hanging out with such great people outside of work! We've had countless game nights, happy hours, outings and in-office hangs since then. I love how social we are and how our hangs don't feel obligatory--Digits hang out because they want to!


Recruiting Coordinator

What kinds of technical challenges do you and your team face?

From creating customer acquisition channels from scratch to building robust money movement systems that handle millions of dollars a day, our team is constantly facing hard problems. The best part about Digit is getting to solve these real customer problems with other smart, pragmatic, and just plain awesome people!


Software Engineer

How does the company support your career growth?

I joined as a user researcher and had the chance to work cross-functionally right away. I’ve gotten to influence culture through workshops, kickstart our social media presence, and launch our credit card feature as a PM. Having opportunities to impact various areas of our work has been very rewarding & has allowed me to grow quickly at Digit.


Product Manager

What is your vision for the company?

Imagine if you could trust that your money is going to the right places, automatically, based on your personal financial situation. Digit is inventing new experiences that will make financial health effortless. When we’re successful, tens of millions of people will spend more time doing what they love, and less on managing personal finances.


Founder & CEO

What are Digit Perks + Benefits

Digit Benefits Overview

Our work is serious, but we're a playful bunch. We've got conference rooms named after famous robots, all-hands presentations packed with .gifs, and we celebrate small wins—not just the big ones! We support each other all the way.

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Lunch and learns
Promote from within
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