Lifecycle Marketing Manager, Instructor Marketing

| San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
If you live and breathe marketing, we’d love to hear from you. We’re looking for a flexible and versatile marketer who will be responsible for supporting Udemy’s instructors. As the first hire for the instructor marketing team, you will be responsible for building and maintaining lifecycle programs for our instructors. Additionally, you will create new campaigns that help drive awareness around Udemy instructor tools, drive targeted course creation, and much much more. You will collaborate with product to help develop new features for instructors and develop outbound communications. 
 
Responsibilities include tracking and analyzing campaign performance, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective marketing concepts.
#LI-SD1

Here's what you'll be doing:

  • Act as the in house expert on all things instructor related, including their experience, motivation, pain points, challenges, and determine what constitutes success
  • Manage and optimize lifecycle campaigns for instructors throughout the entire funnel from onboarding to retention
  • Create promotional campaigns, using all demand generation levers, to support targeted course creation
  • Measure and report on marketing campaigns, gain insight and assess against goals; iterate as needed
  • Launch new educational campaigns to teach instructors how to improve course quality and course marketing abilities
  • Create educational resources like videos, webinars, blog posts, and in product pop ups to motivate instructors to strategically create and market their courses
  • Manage instructor blog and Teaching Center to support broad education instructors on all things Udemy
  • Monitor course creation metrics to identify publication trends across topics and languages
  • Oversee and approve marketing material, from website banners to emails and everything in between
  • Manage instructor communications, including promotional and transactional announcements 
  • Be the voice and advocate of the instructor when working with cross functional partners

We're excited about you because you have:

  • 5+ years of experience as a marketing generalist
  • 2+ years of experience developing lifecycle campaigns and programs
  • A strong collaborator who works well cross functionally with customer facing, creative, and product teams
  • Ability to handle multiple projects and prioritize responsibilities
  • High level of accuracy and attention to detail
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Self-motivated, but also can work well and contribute in a diverse team environment
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement 
  • This role doesn’t initially focus on paid acquisition efforts, but having solid knowledge in paid acquisition is a big plus

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
Udemy in the News
Udemy Raises 50 Million at a 2 Billion Dollar Valuation from Japanese Publisher Benesse
Paid Paternity Leave Should be the Norm in the U.S.
Breakdown of Most In-Demand Skills for 2020—Finance, Marketing, Sales and Engineering
How Investing in Yourself Today Will Set You Up for Career Success Tomorrow
Feedback Isn’t the Problem, but the Way That We Deliver It Is Broken

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
More Jobs at Udemy53 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Operations
new
Remote
Design + UX
new
San Francisco
Operations
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Design + UX
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
San Francisco
Design + UX
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Data + Analytics
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
Peninsula
Developer
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
Remote
Operations
new
San Francisco
HR
new
San Francisco
HR
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Developer
new
San Francisco