Lifecycle Marketing Manager

| Remote
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Overview

PagerDuty is looking for a Lifecycle Marketing Manager!  The role will be responsible for establishing the direction for our customer lifecycle strategy, with a focus on driving new revenue opportunities for PagerDuty.  Working in a highly cross functional role, you will collaborate with Marketing, Product and Sales teams to build, execute and optimize programming that engages, nurtures and converts our future and existing customers.

Key Responsibilities

  • Develop the customer lifecycle strategy and roadmap to engage our target personas across their buyer and user journey. You will initially focus on email initiatives that generate new pipeline, but will expand to more holistic lifecycle programming for customer adoption and retention.
  • Define, champion, and drive automated email marketing programs that nurture decision makers and practitioners through engaging content to become revenue opportunities for Sales. Work closely with Marketing Operations to implement these programs in our marketing automation platform (Marketo). 
  • Partner with the rest of our Global Campaigns team and Product Marketing to develop a deep understanding of our target personas, build personalized and compelling content for lifecycle programs.
  • Analyze our marketable database and derive insights to improve targeting, segmentation, conversion rates and the end-to-end user experience. Proactively identify areas of opportunity to leverage marketing automation to increase marketing efficiency and impact, as well as the overall customer experience.
  • Continually improve email program performance through regular analysis, A/B testing, and incorporation of email best practices.

Basic Qualifications

  • 3+ years experience creating B2B lifecycle and/or email marketing programs that are backed by data and insights
  • 3+ years experience leveraging marketing automation systems (e.g., Marketo or Hubspot)
  • 3+ years experience building audience segmentations using persona, account and behavioral attributes

Preferred Qualifications

  • Experience developing customer journey maps and plans to engage and convert target personas across their buyer and user journey
  • Experience leveraging ABM tools (e.g., Demandbase) to drive insights-based strategies
  • Experience with delivering real-time personalization through email, web and/or product platforms.
  • Analytical problem solver that knows how to use data and experiments to make decisions, build strategy, and iteratively improve marketing performance.

Not sure if you qualify?

Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to take the next step in your career path, we are excited to connect with you.

Where we work

PagerDuty currently has offices in Atlanta, Lisbon, London, San Francisco, Sydney, Tokyo, and Toronto, with remote opportunities in those cities and Chile. We offer a hybrid, flexible workplace, while also providing ample opportunities for in-person and virtual connection with your fellow Dutonians. 

How we work

Our values are deeply embedded in how we operate and the people we bring on board. You will see our values ingrained in how we support our customers, collaborate with our colleagues, develop our products and foster an inclusive and empathetic work culture.

  • Champion the Customer | Put users first to design great products and experiences.
  • Run Together | Build strong teams that amplify our impact on users.
  • Take the Lead | Disrupt and invent to be the first choice for users.
  • Ack + Own | Take ownership and action to deliver more efficiently to users. 
  • Bring Your Self | Bring your best self to build empathy and trust with users.

What we offer

One way we ensure our employees are inspired to do their best is through a comprehensive total rewards approach that supports them and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations. 

Your package may include:

  • Competitive salary and company equity
  • Comprehensive benefits package from day one
  • Flexible work arrangements
  • ESPP (Employee Stock Purchase Program)
  • Retirement or pension plan
  • Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
  • Generous paid vacation time
  • Paid holidays and sick leave
  • Paid volunteer time off - 20 hours per year
  • Bi-annual company-wide hack weeks
  • Mental wellness programs
  • Dutonian Wellness Days & Midyear Wellness Week - scheduled company-wide paid days off in addition to PTO and scheduled holidays
    HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

About PagerDuty

PagerDuty, Inc. (NYSE:PD) is a leader in digital operations management. In an always-on world, organizations of all sizes trust PagerDuty to help them deliver a better digital experience to their customers, every time. Teams use PagerDuty to identify issues and opportunities in real time and bring together the right people to fix problems faster and prevent them in the future. Notable customers include Cisco, Cox Automotive, DoorDash, Electronic Arts, Genentech, Shopify, Zoom and more. 

Led by CEO Jennifer Tejada, two-thirds of the PagerDuty board is classified as non-white, with women making up nearly half of all board members. We strive to build a more equitable world by investing 1% each of company equity, product, and employee volunteer time.

PagerDuty is Great Place to Work-certified™, a Fortune Best Place to Work for Women, and a top rated product on TrustRadius and G2. 

Go behind-the-scenes @pagerdutylife on Instagram.

Additional Information

PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.

PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.

PagerDuty uses the E-Verify employment verification program.

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Technology we use

  • Engineering
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ElixirLanguages
    • ReactLibraries

Location

Our Distributed by Design structure is an intentional hybrid work model that empowers employees to prioritize balance in their personal lives without compromising professional development. This model allows employees choice between remote ‘anywhere’ work or a hybrid in-office option.

An Insider's view of PagerDuty

How would you describe the company’s work-life balance?

PagerDuty’s Distributed by Design model provides employees flexibility on where and when they work to allow for the integration of life and career. We’ve evolved our benefits to increase focus on mental wellness, resulting in Dutonian Wellness Days, for all employees to unplug and recharge.

Joe Militello

Chief People Officer

How has your career grown since starting at the company?

I started at PagerDuty two days after graduation, when I was unsure of what I really wanted to do. My six year tenure has resulted in a role change each year, starting as a temporary Recruiting Coordinator to now, as a Majors Account Executive where I enjoy working with some of our most strategic customers.

Lizzy McNaney

Majors Account Executive

What are PagerDuty Perks + Benefits

PagerDuty Benefits Overview

- Competitive salary and company equity
- Comprehensive benefits package from day one
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs
- Dutonian Wellness Days: scheduled company-wide paid days off in addition to PTO and scheduled holidays
- HibernationDuty: a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge

At PagerDuty, we believe you do your best work in a culture that fosters inclusion, well-being, and innovation. Regardless of where you work, you will have ample opportunities to advance your career and connect with Dutonians: virtual all hands calls, learning & development programs, volunteering events, ERGs (employee-run groups focused on cultivating a sense of belonging for all) - there’s something for everyone.

Culture
Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women and 45% of our managers are from underrepresented groups.
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Our five employee resource groups (ERGs) are the cultural backbone of our vibrant community and support our ID&E efforts through education, awareness, and celebration.
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Generous PTO
Paid volunteer time
As part of PagerDuty’s commitment to Pledge 1%, all employees receive 20 hours of paid time off each calendar year to volunteer for causes and organizations they are passionate about.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Those who choose in-office as their work mode will be provided free catered lunches daily.
Free snacks and drinks
Our offices have full kitchens where light snacks and beverages are provided.
Company-sponsored happy hours
Our offices are stocked with various alcoholic beverages for our employees to enjoy together.
Recreational clubs
Home-office stipend for remote employees
Employees are given a WFH allowance, that includes money for office equipment, a monthly electronics allowance, and a one-time allowance for noise-cancelling headphones
Professional Development
Job training & conferences
Promote from within
Mentorship program
Continuing education available during work hours

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