Chime is the largest and fastest-growing player in the challenger-banking space, providing mobile and online banking technology in the U.S. on behalf of partner banks and facilitating over 10M accounts with no physical branches. We’re a technology company relentlessly focused on helping our members achieve financial peace of mind. That’s why we offer access to an award-winning bank account that doesn’t charge a ton of traditional bank fees, can give members early access to their paychecks, and enables members to grow their savings automatically. And we’re just getting started. We are proud of our mission, devoted to our members, and passionate about applying technology to the challenge of making financial health a reality for everyone.

We have one of the most experienced management teams in Fintech and have raised over $800M in funding from DST, General Atlantic, Iconiq, Coatue, Dragoneer, Menlo, Access, Forerunner, and others. If you’re looking to join a fast-growing company with a beloved, daily-use product and an authentic mission that puts people first, we want to meet you.

About the Role

We’re hiring a lifecycle marketer to play a critical role in some of Chime’s most important initiatives. In this role, you will work closely with our product and marketing teams to help design, implement, measure, and iterate on lifecycle strategies that drive our business metrics. Experimentation and a customer-centric mindset must be core to the lifecycle programs you’ll build. If you’re creative, goal-driven, and love working in a fast-paced environment alongside passionate colleagues, we want to meet you.

This role requires a high degree of collaboration with other teams to plan and execute against shared goals, delivering seamless experiences across the app, website, and all lifecycle channels. The ideal candidate should have experience in building engaging lifecycle programs in results-driven environments, have proven success in improving key metrics, developing aggressive experiment pipelines for continuous innovation, all with a highly empathetic, customer-centric mindset.

Responsibilities

• Drive hyper-personalized omni-channel programs (primarily email/push/in-app), delivering best-in-class member communications that's proven by both quantitative and qualitative measurements
• Partner with an assortment of stakeholders and resources from product, design, marketing, user research, and analytics teams to develop and deliver on shared strategies, executing against team/company OKRs for large cross-functional initiatives
• Oversee the execution of highly-targeted, complex member journeys/workflows as well as ad-hoc campaigns that help reach goals: promotions, seasonal campaigns, etc.
• Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies to improve journeys and campaigns
• Explore the use of incentives in lifecycle marketing with a focus on incremental ROI
• Continuously improve through the lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, and cadence, deriving insights to tangibly impact initiatives across the org
• Become an expert in our marketing automation and platform tools that allow us to rapidly test new experiences
• Work with our analytics team to measure each experiment, document and socialize learnings, and develop next steps toward bigger wins

Requirements

• 4+ years experience developing lifecycle/CRM programs
• Proven success in working with a diverse array of teams to create and execute against shared goals that are based on data-informed hypotheses.
• Adept with marketing automation/CRM systems, pushing the boundaries of what those systems can do
• Experience in customer segmentation strategies and subscriber management across multiple channels (omni-channel), deliverability and CAN-SPAM laws
• Critical thinker who can develop creative solutions around (technical or resource) limitations
• Analytical mindset and experience with related tools/concepts: Excel, A/B testing, experiment design, statistical analysis
• Strong organizational skills
• Impeccable eye for detail
• Experience with marketing platforms (newer ones like Iterable, Braze, older ones like Marketing Cloud), HTML/CSS, Looker, Amplitude, SQL, Adobe Creative Suite

What we offer

• Competitive salary based on experience, medical and dental benefits, as well as a 401k match
• Free snacks and drinks, plus weekly catered lunches.
• Flexible vacation policy.
• Monthly happy hours and company events.
• A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service.

We know great work isn’t done alone. We’re building a team of individuals to Chime in with their different strengths to benefit our employees and members. We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.